women
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Advertisers
Becky Owen: why advertising needs diverse women
Although women constitute over half the global population, a study by the Journal of the Academy of Marketing Science found…
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Advertisers
BMO brings cool sense to women in business debate
Bank of Montreal is running a campaign by FCB Canada saying it’s doing its bit to help entrepreneurial women advance…
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Advertisers
Jane Austin: adland needs to do more to counter stereotyping than award a Glass Lion
“Why do you need yet another panel on diversity when you have the Glass Lion?” observed an ECD out in…
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Agencies
Are these the top 30 women creatives in adland?
When in doubt concoct a list seems to be the mantra of many online publications (good for accumulating clicks they…
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Agencies
Mad Men Peggy Olson’s guide to workplace equality
We were offered a piece the other day by someone quite senior in an agency about the role, status and…
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Advertisers
FCB Inferno tells UK women ‘This Girl Can’ in big new fitness campaign for Sport England
FCB Inferno is launching its big new campaign for Sport England tonight, telling the nation’s women that ‘This Girl Can.’…
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Advertisers
China grapples with security pants marketing
We can expect to see more Chinese influence in the hitherto Western-dominated business of advertising and marketing so this (apparently…
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Advertisers
Levi’s Revels in new W+K campaign for China
It’s hard to remember sometimes that Levi’s started out as work trousers and that’s certainly not how they’re sold in…
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Advertisers
Girls forge ahead in new Nike global campaign from Wieden+Kennedy London
It’s funny how, after about three thousand years, the world (i.e. the males) is waking up to the fact that…
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