Bank of Montreal is running a campaign by FCB Canada saying it’s doing its bit to help entrepreneurial women advance in business. Makes a good point deftly and makes BMO look good too. MAA creative scale: 7.5.
Read More »Jane Austin: adland needs to do more to counter stereotyping than award a Glass Lion
“Why do you need yet another panel on diversity when you have the Glass Lion?” observed an ECD out in Cannes this week who shall remain nameless. With sexist ads back in the news this week, it is a comment ...
Read More »Are these the top 30 women creatives in adland?
When in doubt concoct a list seems to be the mantra of many online publications (good for accumulating clicks they think) and Business Insider has obliged with its list of the ’30 most creative women in advertising.’ Might this not ...
Read More »Mad Men Peggy Olson’s guide to workplace equality
We were offered a piece the other day by someone quite senior in an agency about the role, status and prospects of women in the biz and how this could be improved. We demurred on the grounds that it was ...
Read More »FCB Inferno tells UK women ‘This Girl Can’ in big new fitness campaign for Sport England
FCB Inferno is launching its big new campaign for Sport England tonight, telling the nation’s women that ‘This Girl Can.’ Apparently we’re all obese, or verging on it, these days so FCB Inferno has rounded up a collection of well-upholstered ...
Read More »China grapples with security pants marketing
We can expect to see more Chinese influence in the hitherto Western-dominated business of advertising and marketing so this (apparently banned) TV campaign for Headmuns Security Pants may be of interest. The premise is that it’s tough being a girl ...
Read More »Levi’s Revels in new W+K campaign for China
It’s hard to remember sometimes that Levi’s started out as work trousers and that’s certainly not how they’re sold in China which, as far as Western companies are concerned anyway, is the rightful destination for all things luxury. Tough if ...
Read More »Girls forge ahead in new Nike global campaign from Wieden+Kennedy London
It’s funny how, after about three thousand years, the world (i.e. the males) is waking up to the fact that women can do male-type things as well as blokes can (as well as giving birth and looking sexy, which most ...
Read More »M&S brings on the girls (posh and arty version) to try to kick-start womenswear sales
Much head-scratching over the new M&S print/poster campaign (at least that’s what I assume it is) from RKCR/Y&R featuring various well-known (and not so well-known, at least to me) gals. In this one we have: Monica Ali, Ellie Goulding, Karen ...
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