Tag Archives: women

BMO brings cool sense to women in business debate

Bank of Montreal is running a campaign by FCB Canada saying it’s doing its bit to help entrepreneurial women advance in business. Makes a good point deftly and makes BMO look good too. MAA creative scale: 7.5.

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Are these the top 30 women creatives in adland?

When in doubt concoct a list seems to be the mantra of many online publications (good for accumulating clicks they think) and Business Insider has obliged with its list of the ’30 most creative women in advertising.’ Might this not ...

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Mad Men Peggy Olson’s guide to workplace equality

We were offered a piece the other day by someone quite senior in an agency about the role, status and prospects of women in the biz and how this could be improved. We demurred on the grounds that it was ...

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China grapples with security pants marketing

We can expect to see more Chinese influence in the hitherto Western-dominated business of advertising and marketing so this (apparently banned) TV campaign for Headmuns Security Pants may be of interest. The premise is that it’s tough being a girl ...

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Levi’s Revels in new W+K campaign for China

It’s hard to remember sometimes that Levi’s started out as work trousers and that’s certainly not how they’re sold in China which, as far as Western companies are concerned anyway, is the rightful destination for all things luxury. Tough if ...

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