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Ad Tech
Publicis wants data “apprentices,” M&C goes for creativity
Two different views of what agencies need perhaps. Publicis is partnering with apprentice-finder Multiverse, Tony Blair son Euan’s creation, to…
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Ad Tech
Clients plan more agency changes, in-housing on the rise
Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to…
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Ad Tech
Advertisers try to corral social media and the metaverse
Something called GARM, which stands for Global Alliance for Responsible Media, has produced a new set of guidelines for digital…
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Advertisers
WFA to unveil new diversity guidelines
The World Federation of Advertisers is launching a Global DEI (Diversity, Equity and Inclusion) Charter for Change at Cannes Lions,…
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Advertisers
Marketing still needs to do more in diversity stakes says WFA
Marketing scores better than other industries when it comes to Diversity, Equity and Inclusion according to a new survey by…
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Advertisers
What do marketers really want from their jobs?
A guarantee of a job next year some might say. Nonetheless the World Federation of Advertisers (WFA) has been looking…
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Ad Tech
World’s top advertisers see signs of recovery in adspend
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to…
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Advertisers
WFA tracks the march of in-house agencies
In-house creative agencies are on the rise it seems, according to a new survey of 53 advertisers spending a combined…
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Advertisers
WFA says programmatic media trading taking over the world
Programmatic media buying may be the proverbial snake pit but that doesn’t stop advertisers sleepwalking into it. The algorithms are…
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