Tag Archives: wfa

The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of its national peer groups) has been researching the vexed matter of agency briefing, in particular for “integrated accounts.” It concludes ...

Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 per cent of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However ...

The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud, estimated to reach $50bn globally by 2025. The advice is designed to assist marketers in taking practical steps to ensure ...

The marketing world is awash with data and the people who interrogate, marshall and deploy it – ‘insight’ experts. So the World Federation of Advertisers has added some more data to the pile with a study, The Future of Insights, ...

By David Wheldon Everyone keeps telling me that there’s never been a better time to be in marketing. My grey hair tells you that I’ve been around a bit so I can make the comparison. I certainly agree that we ...

Agencies and clients have been arguing the toss about payment ever since the old commission system fractured. In this, in the days when agencies controlled media too, they charged somewhere between ten and 15 per cent for their services – ...

The World Federation of Advertisers (WFA), which is celebrating its 60th anniversary, has appointed Pernod Ricard CMO Martin Reilly (left) as its new President. He replaces another drinks industry CMO Chris Burggraeve of AB InBev who has held the post ...