Tag Archives: wfa

WFA appoints Pernod’s Reilly as new president

The World Federation of Advertisers (WFA), which is celebrating its 60th anniversary, has appointed Pernod Ricard CMO Martin Reilly (left) as its new President. He replaces another drinks industry CMO Chris Burggraeve of AB InBev who has held the post ...

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WFA says advertisers are not waving but drowning in data – and mobile is going to make it far worse

New research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels. A survey of senior marketers with global or regional responsibilities ...

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WFA offers new procurement service as its research shows most advertisers are making a hash of it

The World Federation of Advertisers (WFA) is to offer both members and non-members the chance to benchmark their marketing procurement services against some of the world’s biggest advertisers. The aim is to push the value that procurement brings to marketing ...

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US marketers too insular says new WFA survey

A new survey by the World Federation of Advertisers (WFA) of its members reveals that almost 60 per cent of global marketers are shifting budget to focus on new markets for growth. Nearly 95 per cent think future growth will ...

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World’s biggest advertisers turn to search specialists but use of mobile and social experts lags behind

The World Federation of Advertisers (WFA) has released the results of its latest survey into the way that the world’s biggest advertisers organize, budget and remunerate paid search. The first such survey since 2009 indicates that WFA members – half ...

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