Tag Archives: wfa

World’s biggest advertisers crack down on transparency, ad fraud and brand safety

Who invented contracts? Some ancient Greek perhaps who should be the patron saint of lawyers despite his heathen ways. New research from the World Federation of Advertisers (WFA), which represents most big advertisers, show they’re busily rewriting contracts with their ...

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WFA says client/agency briefing is getting (a bit) better

The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of its national peer groups) has been researching the vexed matter of agency briefing, in particular for “integrated accounts.” It concludes ...

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WFA: independents step up programmatic challenge to agency trading desks

Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 per cent of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However ...

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WFA outlines new tactics to beat ad fraud

The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud, estimated to reach $50bn globally by 2025. The advice is designed to assist marketers in taking practical steps to ensure ...

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New WFA study shows fog obscuring marketing ‘insight’

The marketing world is awash with data and the people who interrogate, marshall and deploy it – ‘insight’ experts. So the World Federation of Advertisers has added some more data to the pile with a study, The Future of Insights, ...

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WFA appoints Pernod’s Reilly as new president

The World Federation of Advertisers (WFA), which is celebrating its 60th anniversary, has appointed Pernod Ricard CMO Martin Reilly (left) as its new President. He replaces another drinks industry CMO Chris Burggraeve of AB InBev who has held the post ...

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