Tag Archives: wfa

Publicis wants data “apprentices,” M&C goes for creativity

Two different views of what agencies need perhaps. Publicis is partnering with apprentice-finder Multiverse, Tony Blair son Euan’s creation, to expand what it calls its ‘data academy’ to 100 employees or apprentices. This will, it says, give the lucky 100 ...

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Clients plan more agency changes, in-housing on the rise

Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the World Federation of Advertisers and The ...

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Advertisers try to corral social media and the metaverse

Something called GARM, which stands for Global Alliance for Responsible Media, has produced a new set of guidelines for digital media including the metaverse. This sounds rather like herding cats but GARM is supported by the World Federation of Advertisers ...

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WFA to unveil new diversity guidelines

The World Federation of Advertisers is launching a Global DEI (Diversity, Equity and Inclusion) Charter for Change at Cannes Lions, with the aim of driving real actions and improving the lived experiences for multiple groups working in the marketing industry. ...

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Marketing still needs to do more in diversity stakes says WFA

Marketing scores better than other industries when it comes to Diversity, Equity and Inclusion according to a new survey by the World Federation of Advertisers (WFA) and Kantar. So that’s all right then? Not quite. Even though marketing scored an ...

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What do marketers really want from their jobs?

A guarantee of a job next year some might say. Nonetheless the World Federation of Advertisers (WFA) has been looking into this thorny issue and tops it seems is that mysterious quality ‘purpose.’ The top three such desirable companies in ...

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World’s top advertisers see signs of recovery in adspend

Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to the World Federation of Advertisers’ latest Crisis Response Tracker. 54 per cent of respondents ...

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WFA tracks the march of in-house agencies

In-house creative agencies are on the rise it seems, according to a new survey of 53 advertisers spending a combined $83bn on advertising according to the World Federation of Advertisers (WFA.) 57% now have in-house creative resources, 74% formed in ...

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