wfa
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Advertisers
WFA forms AI working group
The World Federation of Advertisers (WFA) is trying to get a steer on AI by forming what it calls an…
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Advertisers
New MediaSense/WFA survey predicts even more agency consolidation
MediaSense and the World Federation of Advertisers (WFA) have put the cat among the pigeons with a new client survey…
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Ad Tech
WFA updates Global Media Charter
The World Federation of Advertisers (WFA) has updated its Global Media Charter with a call for more competition and innovation…
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Advertisers
WFA: more clients satisfied with agencies – media agencies questioned and digital going up
Major advertisers believe that their agency partners are still offering value in 2022, according to new research from the WFA…
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Advertisers
WFA says client/agency relationships improving (a bit)
The World Federation of Advertisers (WFA) seems to be doing its best to improve client/agency relationships – strange that the…
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Ad Tech
Marketing budgets under threat as finance directors tighten screws – WFA and Ebiquity
Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and…
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Advertisers
Marketing facing “worst-ever talent crisis” says WFA – but who’s going to pay to remedy it?
Marketing is facing its “worst-ever” talent crisis according to new research – ‘Media’s Got Talent?’ – from the World Federation…
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Ad Tech
Publicis wants data “apprentices,” M&C goes for creativity
Two different views of what agencies need perhaps. Publicis is partnering with apprentice-finder Multiverse, Tony Blair son Euan’s creation, to…
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Ad Tech
Clients plan more agency changes, in-housing on the rise
Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to…
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