Tag Archives: wfa

Major advertisers believe that their agency partners are still offering value in 2022, according to new research from the WFA and strategic partner The Observatory International. According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up ...

The World Federation of Advertisers (WFA) seems to be doing its best to improve client/agency relationships – strange that the ultimate service business always finds this a problem – and its latest research with Decideware shows that some progress is ...

Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and unpredictable marketplace, according to new research from the World Federation of Advertisers (WFA) and Ebiquity. The new study assessed the ...

Marketing is facing its “worst-ever” talent crisis according to new research – ‘Media’s Got Talent?’ – from the World Federation of Advertisers (WFA) and consultancy MediaSense. Data and analytics, ecommerce and measurement top skills shortages with over-specialisation, poor training and ...

Two different views of what agencies need perhaps. Publicis is partnering with apprentice-finder Multiverse, Tony Blair son Euan’s creation, to expand what it calls its ‘data academy’ to 100 employees or apprentices. This will, it says, give the lucky 100 ...

Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the World Federation of Advertisers and The ...

Something called GARM, which stands for Global Alliance for Responsible Media, has produced a new set of guidelines for digital media including the metaverse. This sounds rather like herding cats but GARM is supported by the World Federation of Advertisers ...

The World Federation of Advertisers is launching a Global DEI (Diversity, Equity and Inclusion) Charter for Change at Cannes Lions, with the aim of driving real actions and improving the lived experiences for multiple groups working in the marketing industry. ...

Marketing scores better than other industries when it comes to Diversity, Equity and Inclusion according to a new survey by the World Federation of Advertisers (WFA) and Kantar. So that’s all right then? Not quite. Even though marketing scored an ...