Tag Archives: wfa

World’s top advertisers see signs of recovery in adspend

Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to the World Federation of Advertisers’ latest Crisis Response Tracker. 54 per cent of respondents ...

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WFA tracks the march of in-house agencies

In-house creative agencies are on the rise it seems, according to a new survey of 53 advertisers spending a combined $83bn on advertising according to the World Federation of Advertisers (WFA.) 57% now have in-house creative resources, 74% formed in ...

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WFA says programmatic media trading taking over the world

Programmatic media buying may be the proverbial snake pit but that doesn’t stop advertisers sleepwalking into it. The algorithms are truly on the march. New numbers from the World Federation of Advertisers (WFA) show that 41% of global digital media ...

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World’s biggest advertisers crack down on transparency, ad fraud and brand safety

Who invented contracts? Some ancient Greek perhaps who should be the patron saint of lawyers despite his heathen ways. New research from the World Federation of Advertisers (WFA), which represents most big advertisers, show they’re busily rewriting contracts with their ...

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WFA says client/agency briefing is getting (a bit) better

The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of its national peer groups) has been researching the vexed matter of agency briefing, in particular for “integrated accounts.” It concludes ...

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