We don’t hear so much about Chinese companies taking over the marcoms world these days but We Are Social, owned by China’s BlueFocus International, continues to expand, this time buying Singapore-based influencer agency Kobe. Kobe’s line-up includes celebrities, Instagrammers, bloggers ...
Read More »We Are Social wins Kraft Heinz social media in Europe
Kraft Heinz has appointed We Are Social as its social media agency of record in continental Europe. The agency, which has six offices in Europe and 15 globally, will kick off the relationship with Kraft Heinz with a strategic and ...
Read More »We Are Social finds new meaning for home in IKEA’s anti-homophobia drive
Sunday was International Day Against Homophobia, Transphobia and Biphobia (blimey, all of them at once) and We Are Social Milan has produced a supporting campaign for IKEA to run across 25 of the retail giant’s markets (five missing, wonder which ...
Read More »We Are Social: Tiktok on the way up in UK download stakes
TikTok is now one of the UK’s most downloaded apps, according to Digital 2020: The United Kingdom, a report released today by social creative agency We Are Social and social media management company Hootsuite. The short-form video platform, which didn’t ...
Read More »We Are Social tries an extended road trip to “debunk the myths” of Audi’s electric e-tron
Has there ever been a major industrial development that’s caused more disruption, excited more interest and led to fewer sales than electric cars? Audi UK is taking a different tack, agency We Are Social signing up presenters Georgie Barratt and ...
Read More »Audi puts a Spurs cockerel behind new Q8’s wheel
More Tottenham Hotspurs, but not not skipper Harry Kane this time as he’s possibly still marooned on a crossbar in Chingford. This time it’s Dele Alli (an accomplished ad performer), Christian Eriksen and chums celebrating Audi’s sponsorship deal with a ...
Read More »HSBC and We Are Social line up behind Pride
It’s London’s LGBT+ Pride weekend and companies of all hues are lining up in support. The argument about this is “authenticity,” do they really believe in changing attitudes or are they just lining up like camp followers. Giant bank HSBC ...
Read More »We Are Social’s Mobbie Nazir: how social media can lock us in a blinkered bubble
We shouldn’t delude ourselves that social media has created a level playing field: brands, users and the social networks themselves need to take action on information diversity now. Social media has given everyone a voice; but when users only hear ...
Read More »We Are Social shows all-court game with perky HSBC ad
The Hong Kong and Shanghai Banking Corporation (it really only became a British bank when it pipped the Saatchi brothers to buy the Midland back in the day) seems to be in a certain amount of flux about its advertising. ...
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