Audi puts a Spurs cockerel behind new Q8’s wheel

More Tottenham Hotspurs, but not not skipper Harry Kane this time as he’s possibly still marooned on a crossbar in Chingford.

This time it’s Dele Alli (an accomplished ad performer), Christian Eriksen and chums celebrating Audi’s sponsorship deal with a plug for Audi’s ginormous new Q8 SUV. Steered by a Spurs cockerel (with timely reminders that cockerels can’t actually drive) in a new campaign devised and shot by We Are Social Sport.

Makes you wonder when these footballers get the chance to train as they’re so busy making films for the companies pouring money into the game. “Sorry guv, can’t kick anything today – too busy screen testing.”

Nicely done by We Are Social, an indie social agency that competes with the big boys.

MAA creative scale: 7.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

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    You would think that Audi cars had enough cocks behind the steering wheel.

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