We Are Social wins Kraft Heinz social media in Europe
Kraft Heinz has appointed We Are Social as its social media agency of record in continental Europe.
The account will be led by We Are Social’s team in Germany with support from its offices in Spain, France and Italy. Carat is Kraft Heinz’s mainstream media agency.
Head of marketing Gustavo Frisina says: “In a fast-paced and constantly evolving social media ecosystem, we believe that we’ve found an agency partner who can deliver best in class work globally, but with local relevance and nuance.
“What stood out for us was We Are Social’s ability to understand our audience and how they behave online, allowing us to participate in culture in a strategic, relevant and effective way. We Are Social is ideally placed to deliver real, long-term results for Kraft Heinz and its strategic vision aligns perfectly with ours.”