Tag Archives: vw

VW embarks on marathon global media pitch

Another day, another massive media review. This time it’s Volkswagen Group whose brands include VW itself, Audi, Skoda and Seat. VW’s contract with Omnicom’s PHD (hired in 2016) expires at the end of 2023 so this looks set to be ...

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VW and Tesco steal electric car lead

Tesco and VW seem to be onto a winner here – free electric charging points at 400 stores (for any electric car brand.) Genius, if it really is entirely free. By adam&eveDDB. There should be queues around the block at ...

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Havas CX scoops Volkswagen UK customer account

Havas CX has won the Volkswagen Group UK and Volkswagen Financial Services customer experience (CRM) business from long -term incumbent Omnicom’s Rapp (formerly Promimity) after an extensive pitch. The three-year assignment includes seven brands: Audi, Seat, Škoda, Cupra, Volkswagen Passenger ...

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Johannes Leonardo reinvents the wheel for VW’s ID.4

Will electric cars reinvent the wheel? VW’s new electric ID.4 SUV will, according to this new film from Johannes Leonardo. https://www.youtube.com/watch?v=IMQr4mi2yqY&feature=emb_logo Nothing not to like in this. Will VW shoot itself in the foot as it did with diesel? Should ...

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How on earth did this one slip the Volkswagen (and Voltage) net?

When you’re producing zillions of bits a content a day the odd howler is going to slip through but this Instagram effort from Volkswagen is a peach. Racist or what? So we’ve had VW board members frantically grovelling in public ...

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Atomic wins VW-backed used car operation heycar

It’s been a busy start to 2020 for London creative agency Atomic and now it’s won heycar, an online used car marketplace backed by VW and Daimler (Mercedes.) Atomic won heycar after a six-way competitive pitch. Heycar, launched in 2019, ...

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Johannes Leonardo delivers “excessive” winner for VW

WPP’s part-owned Johannes Leonardo has certainly brought something new to the Volkswagen creative party in the US and here’s its latest for the VW Atlas sport, the replacement for the Touareg in the US. Are people beginning to feel guilty ...

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