Tag Archives: vw

DDB Australia makes budget extravaganza for Amarok

This year’s trend is advertisers (and their agencies) sending up ads and here’s another by DDB Australia for VW Amarok trucks, featuring, inevitably perhaps given its origin, a ditzy English commercials director. There’s a health and safety man too. Quite ...

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Agency behemoths off to Germany for last round VW pitches

Adweek reckons that teams from Omnicom, Interpublic and WPP are trekking off to Wolfsburg next week to complete the pitch for VW’s ad account – about to be split into regional ‘hubs’ in new VW CMO Jochen Sengpiehl’s big new ...

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Another own goal for VW as it shoots down pesky hailstones

The search for business advantage goes into some strange places these days, in the case of Volkswagen in Mexico tampering with the weather. It’s had to suspend the automatic use of “hail cannons,” devices that send shock waves into the ...

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Unfriendly raccoon stars for VW’s new parking app

Selling cars is more about selling gadgets and apps these days and Volkswagen has a new one, Car-net which helps you find the damn thing when you can’t remember where you parked it. Technology is turning us all into idiots: ...

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VW advertising’s lessons for the coming awards season

It may be the dog days of an extended winter in the UK but the awards season will soon be upon us, without some of its recent stand-bys such as adam&eveDDB’s work for Harvey Nichols. This scored mightily – six ...

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BBDO dominates new style Gunn Report

British researcher WARC seems to have become the fount of all knowledge on many aspects of advertising including adspend, through its tie-up with the UK’s Advertising Association; the Effies for ad effectiveness and now its latest acquisition the Gunn Report, ...

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