Tag Archives: vw

BBH has to defend flagship Audi – what is owner VW up to?

I see that Audi is re-pitching its UK creative account, at BBH from just about the time the agency started nearly 40 years ago. Well that’s a long time and, no doubt, it’s been re-pitched in the meantime. But BBH’s ...

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Was Ridley Scott’s RSA the secret sauce in WPP’s VW win?

Campaign reckons that celebrated film director and production company owner Ridley Scott of RSA was the secret weapon in WPP’s successful pitch for VW creative in North America. It also speculates that WPP CEO Mark Read spent between $500,000 and ...

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DDB Australia makes budget extravaganza for Amarok

This year’s trend is advertisers (and their agencies) sending up ads and here’s another by DDB Australia for VW Amarok trucks, featuring, inevitably perhaps given its origin, a ditzy English commercials director. There’s a health and safety man too. Quite ...

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Agency behemoths off to Germany for last round VW pitches

Adweek reckons that teams from Omnicom, Interpublic and WPP are trekking off to Wolfsburg next week to complete the pitch for VW’s ad account – about to be split into regional ‘hubs’ in new VW CMO Jochen Sengpiehl’s big new ...

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Another own goal for VW as it shoots down pesky hailstones

The search for business advantage goes into some strange places these days, in the case of Volkswagen in Mexico tampering with the weather. It’s had to suspend the automatic use of “hail cannons,” devices that send shock waves into the ...

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