Tag Archives: vw

VW in America grasps emissions nettle in WPP ad debut

Volkswagen in America is beginning its fightback proper against the ‘Dieselgate’ scandal (it hopes it is, anyway) with a new WPP agency line-up headed by Johannes Leonardo. ‘Hello Light’ is a pretty dramatic mea culpa, referring briefly to the emissions ...

Read More »

Is chirpy and cheerful the right way forward for VW ads?

Would you adam&eve it, a bummer from Volkswagen. But actually it’s not the cultured academy in Paddington but DDB Berlin for VW’s new T-Cross, presumably a sign that VW’s T-Roc is starting a family. How many brands does VW need? ...

Read More »

BBH has to defend flagship Audi – what is owner VW up to?

I see that Audi is re-pitching its UK creative account, at BBH from just about the time the agency started nearly 40 years ago. Well that’s a long time and, no doubt, it’s been re-pitched in the meantime. But BBH’s ...

Read More »

Was Ridley Scott’s RSA the secret sauce in WPP’s VW win?

Campaign reckons that celebrated film director and production company owner Ridley Scott of RSA was the secret weapon in WPP’s successful pitch for VW creative in North America. It also speculates that WPP CEO Mark Read spent between $500,000 and ...

Read More »

DDB Australia makes budget extravaganza for Amarok

This year’s trend is advertisers (and their agencies) sending up ads and here’s another by DDB Australia for VW Amarok trucks, featuring, inevitably perhaps given its origin, a ditzy English commercials director. There’s a health and safety man too. Quite ...

Read More »

Agency behemoths off to Germany for last round VW pitches

Adweek reckons that teams from Omnicom, Interpublic and WPP are trekking off to Wolfsburg next week to complete the pitch for VW’s ad account – about to be split into regional ‘hubs’ in new VW CMO Jochen Sengpiehl’s big new ...

Read More »