Tag Archives: vw

Havas CX has won the Volkswagen Group UK and Volkswagen Financial Services customer experience (CRM) business from long -term incumbent Omnicom’s Rapp (formerly Promimity) after an extensive pitch. The three-year assignment includes seven brands: Audi, Seat, Škoda, Cupra, Volkswagen Passenger ...

Will electric cars reinvent the wheel? VW’s new electric ID.4 SUV will, according to this new film from Johannes Leonardo. Nothing not to like in this. Will VW shoot itself in the foot as it did with diesel? Should have ...

Caught a bit of this flipping channels over the weekend and thought: “why’s Volkswagen filming Gary Kemp and someone or other driving down streets of terraced houses/a suburban high street?” After a minute or so I gave up and flipped, ...

When you’re producing zillions of bits a content a day the odd howler is going to slip through but this Instagram effort from Volkswagen is a peach. Racist or what? So we’ve had VW board members frantically grovelling in public ...

It’s been a busy start to 2020 for London creative agency Atomic and now it’s won heycar, an online used car marketplace backed by VW and Daimler (Mercedes.) Atomic won heycar after a six-way competitive pitch. Heycar, launched in 2019, ...

WPP’s part-owned Johannes Leonardo has certainly brought something new to the Volkswagen creative party in the US and here’s its latest for the VW Atlas sport, the replacement for the Touareg in the US. Are people beginning to feel guilty ...

Ads ain’t wot they used to be, especially from UK agencies, is a fairly common lament – perhaps only among those of us who remember the good old days. Is there a creative renaissance though, even in these data-driven times? ...

“Where one road ends another begins” says Volkswagen in this ‘The Last Mile’ homage to the Beetle, Hitler’s famed “people’s car” that moved magically to become the favoured wheels of the hippie generation, thanks in part to some outstanding advertising ...

VW SUVs are sponsoring films on the UK’s ITV with a new spin on its ‘Confidence’ theme, this time it’s ‘Movie Star Confidence’ as it’s a long series of idents plus online films from adam&eveDDB, inverting movie jeopardy set-ups. These ...