Tag Archives: vw

When you’re producing zillions of bits a content a day the odd howler is going to slip through but this Instagram effort from Volkswagen is a peach. Racist or what? So we’ve had VW board members frantically grovelling in public ...

It’s been a busy start to 2020 for London creative agency Atomic and now it’s won heycar, an online used car marketplace backed by VW and Daimler (Mercedes.) Atomic won heycar after a six-way competitive pitch. Heycar, launched in 2019, ...

WPP’s part-owned Johannes Leonardo has certainly brought something new to the Volkswagen creative party in the US and here’s its latest for the VW Atlas sport, the replacement for the Touareg in the US. Are people beginning to feel guilty ...

Ads ain’t wot they used to be, especially from UK agencies, is a fairly common lament – perhaps only among those of us who remember the good old days. Is there a creative renaissance though, even in these data-driven times? ...

“Where one road ends another begins” says Volkswagen in this ‘The Last Mile’ homage to the Beetle, Hitler’s famed “people’s car” that moved magically to become the favoured wheels of the hippie generation, thanks in part to some outstanding advertising ...

VW SUVs are sponsoring films on the UK’s ITV with a new spin on its ‘Confidence’ theme, this time it’s ‘Movie Star Confidence’ as it’s a long series of idents plus online films from adam&eveDDB, inverting movie jeopardy set-ups. These ...

Johannes Leonardo got off to a good start with its mea culpa for emissions-emitting VW in North America. Not sure about this one though, harking back to the moon landing to promote (new) VW’s various investments and good works. For ...

Volkswagen in America is beginning its fightback proper against the ‘Dieselgate’ scandal (it hopes it is, anyway) with a new WPP agency line-up headed by Johannes Leonardo. ‘Hello Light’ is a pretty dramatic mea culpa, referring briefly to the emissions ...

Would you adam&eve it, a bummer from Volkswagen. But actually it’s not the cultured academy in Paddington but DDB Berlin for VW’s new T-Cross, presumably a sign that VW’s T-Roc is starting a family. How many brands does VW need? ...