How on earth did this one slip the Volkswagen (and Voltage) net?

When you’re producing zillions of bits a content a day the odd howler is going to slip through but this Instagram effort from Volkswagen is a peach. Racist or what?

So we’ve had VW board members frantically grovelling in public when they should have other things on their mind. Like VW’s plummeting sales in Germany (Tesla is up 10.4 per cent.)

Heaven help the agency that dreamed it up.


The FT reports that the ad was part of a campaign by Omnicom’s Voltage, a unit that works solely on VW. apparently the campaign included 450 varied bits of content. Voltage says it suspects “sabotage.”

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