It’s a topsy turvy new world and Virgin Atlantic cabin crew can now wear what they like, as in this new film from agency Lucky Generals. Featuring ‘RuPaul’s Drag Race’ star Michele Visage (no, me neither.) A far cry from ...
Read More »Can Virgin Atlantic put people first in an industry that clearly doesn’t?
Who’d be an ad agency? You spend all that time and money pitching for a prestige account, eventually (as in this case) the product is finally up in the air but the problems airlines and airports are having make the ...
Read More »Lucky Generals wins top level Virgin Atlantic pitch
Lucky Generals has won the Virgin Atlantic creative account, in years back one of the prize assignments for any UK creative agency. Lucky Generals reportedly pitched against Mother and Uncommon in a high level pitch, handled by Creativebrief. Virgin’s chief ...
Read More »Virgin Atlantic and adam&eve launch flying presents
Adam&eveDDB doesn’t just do ads, it calls itself a creative communications agency those days. Added to that it’s become something of a Christmas specialist over the years: John Lewis of course and “I’m sorry I spent it on myself” for ...
Read More »Virgin Atlantic looks on the bright side of Brexit – for them
It’s always diverting to view ourselves as others see us and Virgin Atlantic is running a campaign from Figliulo & Partners in the US extolling the benefits for tourists of the post-Brexit drop in the pound. Suddenly massively expensive London ...
Read More »Is Virgin Atlantic still seeking a premium punch?
Here’s a funny ad from adam&eveDDB for Virgin Atlantic, featuring that former doyenne of TV travel shows Judith Chalmers. Apparently one in three people spends their “holidays” in the office. Not so surprising in these always-on days: why go away ...
Read More »Arena wins Virgin Atlantic media business
Havas-owned Arena Media has won the Virgin Atlantic media account. The creative business moved to adam&eveDDB from RKCR/Y&R last year. Arena won the business in a seven-way competitive pitch. Arena will handle planning and buying across online and offline channels ...
Read More »Virgin Atlantic dumps leggy lovelies for B2B pitch in first campaign from new agency adam&eveDDB
When Virgin Atlantic moved from RKCR/Y&R to adam&eveDDB there was something akin to outrage in the UK agency business. Why on earth were they moving? What was wrong with VA’s (undeniably enticing) red-suited leggy lovelies? As this coincided with the ...
Read More »A&E/DDB squares up to AMV/BBDO as Omnicom’s two heavyweights battle for UK agency top spot
One of the interesting aspects of the Virgin Atlantic pitch was the agency shortlist, drawn up with the help of Creative Brief, a newbie to these circuses (this one took five months). There was RKCR/Y&R, the incumbent, who might have ...
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