Campaign reports that Adam&Eve/DDB has won the £20m Virgin Atlantic account. Which – if true and it surely is – is probably the least surprising news of the year. Richard Branson’s carrier has been at RKCR/Y&R for about 20 years. ...
Read More »Paul Simons: why Virgin’s global advertising review puts 20 years of brand-building at risk
What lies behind the Virgin Atlantic creative review? Virgin Atlantic have announced they’re going to conduct a global creative review of their business, putting RKCR/Y&R on notice. I wonder why? I have similar queries on other relationships such as Argos ...
Read More »Virgin Atlantic to review £20m ad account – is this curtains for the Branson brigade of leggy lovelies?
Spring is in the air and new clients’ thoughts turn to new agencies. Virgin Atlantic’s long-serving (and, in some respects, long-suffering) boss Steve Ridgway departed last year and now the airline, still synonymous with Virgin founder Richard Branson, is reviewing ...
Read More »Virgin will miss Steve Ridgway – but can they find a new direction with Delta?
Steve Ridgway (pictured) leaves the airline after 27 years, just two years less than the first flight to New York in June 1984. I had the pleasure of working with Steve briefly when we produced the first advertising campaign for ...
Read More »Will new Virgin Atlantic boss Craig Kreeger shake up the company’s Branson-style advertising?
Virgin Atlantic, which we still think of as Sir Richard Branson’s airline, has appointed American Airlines customer boss Craig Kreeger (left) as its new CEO. Kreeger succeeds the highly-regarded Steve Ridgway who has left after 27 years, in part because ...
Read More »Virgin Atlantic puts on its best scarlet-hued challenger brand kit in new TV spectacular
Maybe Richard Branson’s new Virgin Atlantic partner Delta Airlines has brought some advertising money as part of its £224m dowry to buy Singapore Airlines’ 49 per cent stake in the bearded one’s airline business. Because we haven’t seen anything quite ...
Read More »