Campaign reports that Adam&Eve/DDB has won the £20m Virgin Atlantic account. Which – if true and it surely is – is probably the least surprising news of the year. Richard Branson’s carrier has been at RKCR/Y&R for about 20 years. ...Read More »
What lies behind the Virgin Atlantic creative review? Virgin Atlantic have announced they’re going to conduct a global creative review of their business, putting RKCR/Y&R on notice. I wonder why? I have similar queries on other relationships such as Argos ...Read More »
Virgin Atlantic to review £20m ad account – is this curtains for the Branson brigade of leggy lovelies?
Spring is in the air and new clients’ thoughts turn to new agencies. Virgin Atlantic’s long-serving (and, in some respects, long-suffering) boss Steve Ridgway departed last year and now the airline, still synonymous with Virgin founder Richard Branson, is reviewing ...Read More »
Steve Ridgway (pictured) leaves the airline after 27 years, just two years less than the first flight to New York in June 1984. I had the pleasure of working with Steve briefly when we produced the first advertising campaign for ...Read More »
Virgin Atlantic, which we still think of as Sir Richard Branson’s airline, has appointed American Airlines customer boss Craig Kreeger (left) as its new CEO. Kreeger succeeds the highly-regarded Steve Ridgway who has left after 27 years, in part because ...Read More »
Maybe Richard Branson’s new Virgin Atlantic partner Delta Airlines has brought some advertising money as part of its £224m dowry to buy Singapore Airlines’ 49 per cent stake in the bearded one’s airline business. Because we haven’t seen anything quite ...Read More »