Tag Archives: virgin atlantic

Spring is in the air and new clients’ thoughts turn to new agencies. Virgin Atlantic’s long-serving (and, in some respects, long-suffering) boss Steve Ridgway departed last year and now the airline, still synonymous with Virgin founder Richard Branson, is reviewing ...

Steve Ridgway (pictured) leaves the airline after 27 years, just two years less than the first flight to New York in June 1984. I had the pleasure of working with Steve briefly when we produced the first advertising campaign for ...

Virgin Atlantic, which we still think of as Sir Richard Branson’s airline, has appointed American Airlines customer boss Craig Kreeger (left) as its new CEO. Kreeger succeeds the highly-regarded Steve Ridgway who has left after 27 years, in part because ...

Maybe Richard Branson’s new Virgin Atlantic partner Delta Airlines has brought some advertising money as part of its £224m dowry to buy Singapore Airlines’ 49 per cent stake in the bearded one’s airline business. Because we haven’t seen anything quite ...

The new John Lewis TV spot has managed to get a great deal of coverage over the last few days; this advertising is beginning to become an ‘event’ and no doubt the Christmas spot will be eagerly anticipated. It’s a ...

It hasn’t been a good year for Richard Branson and his Virgin empire and now he has suffered another blow with the departure of long-serving Virgin Atlantic boss Steve Ridgway. Virgin Atlantic is still reeling from the purchase of small ...

The departure of Joel Ewanick as CMO of General Motors (pictured) is a sudden and unexpected move not helped by the comment from GM: “.. he failed to meet the expectations that a company has of an employee.” Hmmm, not ...

It must be something in the water (or possibly a roll-up) but lots of the world’s creative luminaries seem to be heading for Amsterdam. Y&R New York’s Graeme Hall (left) is the latest, going off to join 180 Amsterdam as ...

Branded entertainment – everybody’s doing it (well AT&T and Unilever are anyway) but what does it actually do? There’s an obvious problem at the heart of it: it can’t be an (obvious) ad or you’ll turn people off; but, if ...