Tag Archives: vccp

Chime star VCCP lands £20m Easyjet – or is that £50m?

When former Guardian Media Group boss Carolyn McCall took over as CEO of budget airline Easyjet it seemed likely that the no-frills carrier might travel along the conventional branding route and that became more likely when she recruited Peter Duffy ...

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Challenger brands agency VCCP Blue wins Carling

Surely some mistake? Carling, the venerable UK lager, is hardly a challenger brand is it? Well maybe it is these days, it’s a long time since it ruled the market on the back of the famous WCRS ‘Bet he drinks ...

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Chime’s Lord Bell on politics, acquisitions, HHCL and VCCP

Although he claims he’s an old fart and nobody’s interested in him any more, Lord Bell (Tim Bell as was in his Saatchi days) isn’t and people are. Now in his 70th year and recovering from a recent heart bypass ...

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Did Wayne Rooney rumpus play a part in £35m Coke Zero exit to Ogilvy Paris?

Coca-Cola executives in Atlanta were none too amused when England footballer Wayne Rooney, the star of its Coca-Cola Zero advertising in the UK, was revealed enjoying the attention of Manchester hookers when wife Colleen was pregnant. An almighty row ensued ...

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