Tag Archives: vccp

Carlsberg enlists Belgian bikers in great beer battle

Beer accounts have always been the most sought-after creative brief (you can indulge your laddish tendencies with the client’s wholehearted approval) but there some especially good examples around at the moment, like Wieden+Kennedy Amsterdam for Heineken and VCCP for Molson ...

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Chime star VCCP lands £20m Easyjet – or is that £50m?

When former Guardian Media Group boss Carolyn McCall took over as CEO of budget airline Easyjet it seemed likely that the no-frills carrier might travel along the conventional branding route and that became more likely when she recruited Peter Duffy ...

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Challenger brands agency VCCP Blue wins Carling

Surely some mistake? Carling, the venerable UK lager, is hardly a challenger brand is it? Well maybe it is these days, it’s a long time since it ruled the market on the back of the famous WCRS ‘Bet he drinks ...

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