It’s safe to say that when Easyjet moved its whopper account to agency VCCP the world (this bit of it anyway) was a tad underwhelmed with its initial efforts.
Now it’s produced another campaign, and this is slightly underwhelming too.
And you couldn’t imagine Ryanair, which hates advertising anyway, essaying a ‘Ryanair generation’ could you? It’s not a club you particularly want to be a member of even though you probably are.
VCCP is becoming the Masius (for those with a very long memory) or Allen Brady & Marsh de nos jours. Which means big.
In the summer it won Asda’s £100m account against competition from perennial retail bridesmaid JWT. Which may project it top second in the UK billings league to AMV/BBDO. Underwhelming ads – is it bovvered?