According to Adweek Evian’s ‘Baby & Me’ from BETC was the most-watched YouTube ad of 2013 vwith over 67m hits. Well you can’t say fairer than that and, although cute babies are not really our thing, BETC pulls it off with its customary elan.
Havas boss David Jones (Havas owns BETC, France’s biggest agency) should make more of BETC on the global stage.
***JWT New York has won the global Puma account, resigned (we think) by Droga5 back in the summer. Puma has never spent very much, which may be why D5 is now plying its trade for rival US brand Under Armour. Anyway Puma is a good brand and a good opportunity for JWT to do something fancy.
***VCCP in London has won Campaign’s agency of the year award with MediaCom picking up the media gong. VCCP, owned by Chime Communications which is mostly in sports marketing these days, seems to be a new business machine. This year it won £100m Asda, which will probably put it among the three or four biggest agencies in London when the numbers are eventually totted up early next year.
And the work? Nothing to write home about recently but, sometimes, there are agencies that just seem to have the knack. Mcgarrybowen did the same in New York a few years back although it’s stuttered recently.
***We can’t of course, comment on the trial of Rebekah Brooks and others at the Old Bailey in London on charges of phone hacking and quite a lot else besides. However there’s some interesting testimony reported in the Guardian here from a lawyer who attended a restaurant meal with Brooks and others, including former Daily Mirror editor Piers Morgan (Morgan is not involved in the proceedings). More tea judge?