ID Comms

It’s ‘ye olde’ Royal London in new VCCP campaign

Royal London is a UK mutual insurer (that is, owned by its members) rather than a company. And it’s been around for a long time so it’s making the most of this in a new campaign from VCCP.

It’s all a bit ‘Life of Brian’ and none the worse for that. Amazing how being a big company is no longer a benefit, in fact quite the opposite, with the public these days.

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mutual insurer royal london tv campaign vccp

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