This is Vauxhall’s launch ad for the new Adam, a nifty-looking small car that’s majoring on the many ways movers and shakers can tailor it to their requirements (the way the car market’s going). And, in many ways, it’s a ...
Read More »Wieden+Kennedy is still on the Oreo case – this time with new ‘life raft’ commercial
Wieden+Kennedy Portland isn’t supposed to be Mondelez-owned Oreo’s ad agency (that’s officially shared between DraftFCB and The Martin Agency), it just keeps producing Oreo ads. Here’s the latest on the ‘Cookies and Cream’ theme. And it’s fine, a simple dramatisation ...
Read More »Walkers ad says it’s using real food – whatever next?
All sorts of funny things happen in marketing and here’s another: food manufacturers actually putting real food in their products; just fancy that. Walkers Crisps is jumping on the post-horsemeat bandwagon with this ad from AMV/BBDO featuring our favourite Match ...
Read More »Nivea strikes a sinister note for Stress Test
Here’s a strange one: Nivea Stress Protect can keep you dry and fragrant even though half the world is looking for you and at you and the cops are on the way. Who’s it aimed at? Terrorists? And is it ...
Read More »Deutsch LA goes for brutal simplicity in new VW ad
“Keep it simple, stupid” has always been wise advice (emanating from the US Navy no less, as a design principle in 1960) and it’s equally true of advertising as ships and planes. Deutsch LA has clearly taken this to heart ...
Read More »Jung von Matt puts on the frighteners for Herbaria
Some herbal teas are probably pretty scary – nettle and bluebottle anyone? – but happening German agency Jung von Matt/Neckar has taken things more than a few steps further with this new ad for Hungarian herbal tea brand Herbaria. Drown ...
Read More »New McDonald’s TV ad shows how you can fix family relationships with a Big Mac
Leo Burnett in London continues to work small miracles for McDonald’s and now it’s moved on to fixing family relationships. This McD as social worker film has the young Kes-type hero coming to terms with his mum’s new boyfriend thanks ...
Read More »Budweiser and Anomaly’s Super Bowl horse opera
What the fuck have Clydesdale horses got to do with Budweiser, a rather ersatz beer? I suppose they used to drag the beer carts around and now seem to appear in Bud processions. Anyway the noble shire horses are enlisted ...
Read More »It’s a spaceman with everything for Unilever’s Axe and Super Bowl agency BBH
BBH London must have been quite chuffed when they got the gig to produce Axe’s first Super Bowl spot – and then they discovered it had to star a bloody astronaut. Axe owner Unilever has launched a space promotion for ...
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