Walkers ad says it’s using real food – whatever next?

All sorts of funny things happen in marketing and here’s another: food manufacturers actually putting real food in their products; just fancy that.

Walkers Crisps is jumping on the post-horsemeat bandwagon with this ad from AMV/BBDO featuring our favourite Match of the Day presenter (thought he’d been benched).

Read somewhere the other day that it’s actually putting bacon in its bacon crisps (which don’t feature in the above). What on earth were they using before?

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