This is Vauxhall’s launch ad for the new Adam, a nifty-looking small car that’s majoring on the many ways movers and shakers can tailor it to their requirements (the way the car market’s going).
And, in many ways, it’s a decent film for a car that seems to be making an impact.
But it does rather raise the question: is social media addling all our brains?
Individual choice is one thing but lines like “you are you” because you’re “unique, amazing, one of a kind” are just bollocks aren’t they? It’s like the recent Microsoft Surface stuff. Whatever happened to understatement?