Trump
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Ad Tech
How psychographics explain who you are and help to win an election near you
By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny.…
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Leagas Delaney’s Firetree chocolate launches in US with “no bitterness” pitch to fractious Congress
The UK’s Spectator political weekly is launching its first USA print edition and Firetree chocolate, the upscale ‘volcanic” brand developed…
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Ogilvy staff protest Customs and Border Protection work
Ogilvy employees are protesting – vociferously – about the agency’s work for the US Customs and Border Protection agency, blamed…
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Droga5 takes the news fight to Trump in hard-hitting ‘truth’ campaign for New York Times
President Trump is no fan of the established US media (apart from Fox News), especially the likes of the New…
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Advertisers
Nike springs a trademark ambush as it celebrates ‘Just Do It’ with controversial quarterback Kaepernick
Nike is the master of ambush advertising – ask Olympic sponsor Adidas – and it’s launched maybe its most headline-grabbing…
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Professional Bull Riders turns bullsh*t to effect
Bulls have featured in commercial communications to some effect recently, the Merrill Lynch one next to the Fearless Girl for…
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Women’s Equality Party and Now do their bit for Donald
Has there ever been a more oafish politician than Donald Trump? The man’s a miracle. Among those grateful for his…
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Levy hails Trump boost for business
Publicis Groupe chairman Maurice Levy is at Davos – you can tell by the very furry coat – and he’s…
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Media
Andy Vogel of NewBase: US net neutrality repeal will cost UK advertisers too
Despite 83 per cent of Americans supporting net neutrality maintaining the status quo, the Federal Communications Commission (FCC) has undone…
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