Professional Bull Riders turns bullsh*t to effect

Bulls have featured in commercial communications to some effect recently, the Merrill Lynch one next to the Fearless Girl for State Street.

Professional Bull Riders (PBR) is hosting an event in Washington DC, the home, it says, of bullsh*t (why bullshit takes an asterisk these days is a bit of a mystery). But you know what they mean.

So agency Endeavor is running a subway and bus campaign telling us so, with a big bull. Let’s call him Donald.

One on a building near the Capitol has been banned already, that’s one box ticked.

MAA creative scale: 7.

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