Publicis Groupe chairman Maurice Levy is at Davos – you can tell by the very furry coat – and he’s been telling Bloomberg TV that Donald Trump’s tax giveaway (and the reforms by France’s new president Macron) means that 2018 is going to be a “great year for business” – and not just in the US.
On this money finding its way into advertising, as it mostly has in the past, he’s far more cautious. The full interview is here.
He also says he’s made a great choice in Arthur Sadoun as his successor – phew.
Trump rescues ads (a bit) eh? Funny old world…