Droga5 takes the news fight to Trump in hard-hitting ‘truth’ campaign for New York Times

President Trump is no fan of the established US media (apart from Fox News), especially the likes of the New York Times which he blames for “fake news,” in a typically Trumpian inversion.

Doubt that he’ll be approaching Droga5, the agency behind the paper’s ‘The Truth Is Worth It’ campaign, to handle his re-election campaign (if he makes it that far) either.

Two new ads highlight the old gray lady’s assiduous reporting, the first the scandal of migrant children being separated from their parents at US borders earlier this year. Which the administration vehemently denied at first (it was lying.)

And then it sinks its knitting needle into Trump’s own tax affairs.

If this is fake news let’s have more of it.

Impeccably realised by D5.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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