Tag Archives: Tesco

Well it must have a decent chance (according to my calculator it’s about 50 per cent) but it finds itself up against Chime’s VCCP, which has made a name for itself recently with hard-selling advertising, the sort that retailers love. ...

Tesco’s ‘Love Every Mouthful’ campaign is producing hours of fun for the ever-critical UK ad industry as the apparently never-ending stream of would-be yummy food ads pours out of Wieden+Kennedy London. There may be a bit of jealousy here on ...

British Airways is reviewing both its creative and direct marketing accounts, worth a supposed £60m, from BBH and OgilvyOne. BA has been with BBH since 2005 although, for most of that time, it seems to have done very little advertising ...

Is it possible to produce an un-cheesy ad featuring a barbecue? The wholly unexpected British summer has had agencies defrosting their barbecue scripts from cold storage and Wieden+Kennedy London enters the fray with this, one of the latest in its ...

Well there it is then, the big one for Tesco from Wieden+Kennedy London: ‘Love Every Mouthful.’ Tesco has decided, rather belatedly some might say, that it’s a grocer and, therefore, should sell itself on the quality of its food. Which ...

Everywhere you turn these days there’s Sir Martin Sorrell’s WPP (obviously, it’s just bought a social marketing research company in Bangladesh of all places) and, increasingly, there’s Hogarth. And what, you may ask, is Hogarth? Well here’s what WPP says ...

It’s all change at Tesco these days and now the supermarket giant has decided to review the ad production deal it struck with Williams Lea-owned TAG less than a year after it appointed the production company to work alongside new ...

For years now it’s seemed like a one way bet: expand in the BRICS (the emerging markets of China, Brazil, India and Russia); go further afield to the likes of Indonesia and Vietnam and even, gulp, invest in the Middle ...

We should be grateful for retail advertisers in the UK – they’re not usually part of a huge international business so they review their ad accounts quite regularly while the rest of the world tends to pick and choose from ...