Tag Archives: technology

Goodby Silverstein launches augmented reality Instagram

Goodby Silverstein & Partners is one of the pillars of advertising excellence in the US; seemingly unmoved by the the latest fads. But it moves with the times too. Now its GS&P Labs is unleashing a new “prototype” called Gramar ...

Read More »

Maxus launches new worldwide technology consultancy

WPP-owned media agency Maxus is launching Maxus Technology Consulting, a new division advising businesses on the most effective use of technology in their marketing. MTC will be led by worldwide chief information officer David Kaganovsky with director of technology Gary ...

Read More »

Zenith’s crystal ball predicts the ‘personalisation’ of everything – online concierge anyone?

ZenithOptimedia has released its latest Emerging Top Trends report, focusing on how brands will seek to influence retail, media and entertainment, chiefly through ‘customised personal experiences’ it seems. A particular focus are so-called ‘Millenials,’ 16-24s who, we keep reading, haven’t ...

Read More »

Ruth Peters: have yourself a data-driven Christmas

We all have those friends or family members that are impossible to buy Christmas presents for. How do you go about it? Do they have a list? Do they say those dreaded words – “surprise me”? Whoever the person, the ...

Read More »

Is India the key to Publicis’ $3.7bn Sapient deal?

Well Ad Age thinks it is, pointing out that 8500 of Sapient’s 13000 employees work in India, home of cheap labour (for the most part) and lots of technology skills (office, left). But, as the mag also acknowledges, much of ...

Read More »