Tag Archives: technology

Here’s what TBWA’s Backslash clever stuff operation thinks is going to happen in 2018 – and it’s all about A1 and social media (didn’t ‘ya know it). Being hyper-clever, it’s a “pre-trend” report. So medication for ailments you haven’t got ...

Goodby Silverstein & Partners is one of the pillars of advertising excellence in the US; seemingly unmoved by the the latest fads. But it moves with the times too. Now its GS&P Labs is unleashing a new “prototype” called Gramar ...

A new report by ID Comms has found that 41 per cent of advertisers admit they are still using media technology “ineffectively” or “completely ineffectively.” The technology, which is now used to power most digital media buying, is now an ...

WPP-owned media agency Maxus is launching Maxus Technology Consulting, a new division advising businesses on the most effective use of technology in their marketing. MTC will be led by worldwide chief information officer David Kaganovsky with director of technology Gary ...

ZenithOptimedia has released its latest Emerging Top Trends report, focusing on how brands will seek to influence retail, media and entertainment, chiefly through ‘customised personal experiences’ it seems. A particular focus are so-called ‘Millenials,’ 16-24s who, we keep reading, haven’t ...

While some sectors simply talk about technology, the experiential industry has always had a more hands-on relationship with it. The very nature of the sector is that you have to create something from nothing. As such, it’s not surprising that ...

We all have those friends or family members that are impossible to buy Christmas presents for. How do you go about it? Do they have a list? Do they say those dreaded words – “surprise me”? Whoever the person, the ...

Well Ad Age thinks it is, pointing out that 8500 of Sapient’s 13000 employees work in India, home of cheap labour (for the most part) and lots of technology skills (office, left). But, as the mag also acknowledges, much of ...

Thanks to George Parker for this; Bill Bernbach, legendary founder of Doyle Dane Bernbach, saying in 1977 that ideas and the clever people who produce them are much more important than media and technology. Do the big shots of today’s ...