Tag Archives: talon

Talon appoints OOH pioneer Jim Wilson as US CEO

Talon Outdoor, the leading independent Out of Home (OOH) media and technology agency, today announced that Jim Wilson is its US CEO. Wilson (below) will join Talon from TEGNA’s Premion, the first-in-market over-the-top (OTT) advertising and technology platform, that he ...

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IG brings market news direct to London commuters with new DOOH branding drive

IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to ...

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Talon Outdoor: closing the evidence gap in Out of Home

By Nick Mawditt As data has dictated the direction of travel for the media economy in recent times, there remains an over-reliance on some performance metrics that still profess to measure efficiencies rather than effectiveness. This is changing as we ...

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Talon boosts US Out of Home data intelligence with SafeGraph partnership

Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with SafeGraph, the leading provider of US Points-of-Interest (POI) data. This further bolsters Talon’s drive to make OOH ‘Smarter as Standard’ ...

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Talon Outdoor: dare to digitise in OOH to drive profit

A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the profitability of OOH and Digital OOH (DOOH) campaigns as the medium achieves critical mass in terms of reach, audience and ...

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Talon goes creative with Out of Home specialist Grand Visual

Out of Home agency Talon has bought Grand Visual, a leading OOH digital creative specialist, plus its ad tech provider QDOT. Grand Visual and QDOT employ 48 people globally across London, New York and a development hub in Montevideo, Uruguay. ...

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Ocean brings digital Out of Home network to Birmingham

Ocean Outdoor is rolling out a new network of digital 6-sheet poster screens in partnership with Birmingham City Council. The new network will cover main city arterial and commuter routes. The screens are being supplied by Samsung with Esprit Digital. ...

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Go-go Talon ups international expansion with US Out of Home media buy Grandesign

Talon, the UK’s biggest independent Out of Home agency, has bought the OOH business of Grandesign, the US’ second-largest independent in the sector. Grandesign’s traditional offices in San Diego, Denver, St. Louis, Los Angeles and Atlanta will take the Talon ...

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