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The media agency merry-go-round: Aldi for Starcom, BMW Europe for iProspect
Aldi in the UK has abandoned Interpublic’s UM after 17 years and moved the business to Publicis’ Starcom, on a…
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Publicis ends 2021 on high note as Starcom scoops McDonald’s US media from Omnicom
Starcom has capped a stellar 2021 for Publicis Media in the US by winning McDonald’s from Omnicom’s OMD. OMD has…
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Starcom shows its inclusivity creds with Channel 4
Media agency Starcom has decided to tell some ‘Brave Stories’ in a deal with Channel 4, highlighting members of staff…
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Starcom launches its own media booking bot
As readers in the UK try to locate their post-match befuddled brains, and those in Denmark rue a dodgy penalty,…
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Publicis Groupe retains $600m Novartis media
Publicis Groupe has retained the Novartis global media account, reckoned to be worth $600m. The Swiss pharma giant was previously…
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No merci for UM as Fiat US moves to Starcom, Hearts & Science snaps up GoCompare.com from Carat
A Publicis Groupe combo of Starcom and SapientRazorfish has won Fiat Chrysler Automobiles’ media account, said to be the biggest…
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MEC poaches Richman from Starcom to head combined MEC/Maxus US agency
WPP’s MEC media agency, which is merging with the holding company’s Maxus, has made a big statement of intent by…
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P&G calls full-on media review of £210m UK account
Procter & Gamble has called a full review of its £210m UK media acccount which is yet another headache for…
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Starcom adds US Kraft Heinz to global Visa media win
Publicis Groupe’s Starcom, which many commentators thought was destined to be the big loser in the current $20bn+ round of…
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