Tag Archives: starcom

Starcom shows its inclusivity creds with Channel 4

Media agency Starcom has decided to tell some ‘Brave Stories’ in a deal with Channel 4, highlighting members of staff and their issues (in this trailer a stammer and someone who’s shy) to emphasise (presumably) the agency’s diversity. clients these ...

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Starcom launches its own media booking bot

As readers in the UK try to locate their post-match befuddled brains, and those in Denmark rue a dodgy penalty, here’s something to exercise the grey matter. Publicis Media’s Starcom has launched the industry’s first “media booking bot” – Abacus. ...

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Publicis Groupe retains $600m Novartis media

Publicis Groupe has retained the Novartis global media account, reckoned to be worth $600m. The Swiss pharma giant was previously handled by Starcom and now Starcom is combining with Publicis’ new data firm Epsilon in an entity called NovartisONE2. WPP, ...

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MEC poaches Richman from Starcom to head combined MEC/Maxus US agency

WPP’s MEC media agency, which is merging with the holding company’s Maxus, has made a big statement of intent by hiring Amanda Richman (left) from Publicis-owned Starcom as its US CEO. Richman, currently president of investment at Starcom US, will ...

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P&G calls full-on media review of £210m UK account

Procter & Gamble has called a full review of its £210m UK media acccount which is yet another headache for Publicis Groupe which owns incumbent media agency Starcom. In the US Publicis lost the bulk of P&G’s whopper $2.7bn account ...

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Starcom adds US Kraft Heinz to global Visa media win

Publicis Groupe’s Starcom, which many commentators thought was destined to be the big loser in the current $20bn+ round of media reviews (including, um, us) has come out fighting, adding the $600m or so merged Kraft Heinz North American account ...

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Who will win the great $20bn media review marathon?

At some stage this year we’ll be able to tot up the winners and losers in the media review stakes; there’s over $20bn of media up for review, about half in the US. So far we’ve only had the results ...

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Embattled Starcom pulls out of $1bn GSK media review

The spate of global media reviews is an unfolding nightmare for Publcis Groupe’s media agencies, especially its main US player Starcom Mediavest. With between $20-30bn of global media up for review Starcom is defending all or a slice of many ...

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