Tag Archives: starcom

MEC poaches Richman from Starcom to head combined MEC/Maxus US agency

WPP’s MEC media agency, which is merging with the holding company’s Maxus, has made a big statement of intent by hiring Amanda Richman (left) from Publicis-owned Starcom as its US CEO. Richman, currently president of investment at Starcom US, will ...

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P&G calls full-on media review of £210m UK account

Procter & Gamble has called a full review of its £210m UK media acccount which is yet another headache for Publicis Groupe which owns incumbent media agency Starcom. In the US Publicis lost the bulk of P&G’s whopper $2.7bn account ...

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Starcom adds US Kraft Heinz to global Visa media win

Publicis Groupe’s Starcom, which many commentators thought was destined to be the big loser in the current $20bn+ round of media reviews (including, um, us) has come out fighting, adding the $600m or so merged Kraft Heinz North American account ...

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Who will win the great $20bn media review marathon?

At some stage this year we’ll be able to tot up the winners and losers in the media review stakes; there’s over $20bn of media up for review, about half in the US. So far we’ve only had the results ...

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Embattled Starcom pulls out of $1bn GSK media review

The spate of global media reviews is an unfolding nightmare for Publcis Groupe’s media agencies, especially its main US player Starcom Mediavest. With between $20-30bn of global media up for review Starcom is defending all or a slice of many ...

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Samsung reported to be reviewing global adspend

Campaign reports that Samsung has put its global creative and media accounts up for review, which hardly comes as a great surprise as the Korean tech giant spends billions worldwide on marketing, $3bn alone on PR according to some accounts. ...

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