Publicis Groupe has retained the Novartis global media account, reckoned to be worth $600m. The Swiss pharma giant was previously handled by Starcom and now Starcom is combining with Publicis’ new data firm Epsilon in an entity called NovartisONE2. WPP, ...
Read More »No merci for UM as Fiat US moves to Starcom, Hearts & Science snaps up GoCompare.com from Carat
A Publicis Groupe combo of Starcom and SapientRazorfish has won Fiat Chrysler Automobiles’ media account, said to be the biggest to move in North America this year. Starcom beat incumbent UM and Omnicom’s Hearts & Science to the business. It ...
Read More »MEC poaches Richman from Starcom to head combined MEC/Maxus US agency
WPP’s MEC media agency, which is merging with the holding company’s Maxus, has made a big statement of intent by hiring Amanda Richman (left) from Publicis-owned Starcom as its US CEO. Richman, currently president of investment at Starcom US, will ...
Read More »P&G calls full-on media review of £210m UK account
Procter & Gamble has called a full review of its £210m UK media acccount which is yet another headache for Publicis Groupe which owns incumbent media agency Starcom. In the US Publicis lost the bulk of P&G’s whopper $2.7bn account ...
Read More »Starcom adds US Kraft Heinz to global Visa media win
Publicis Groupe’s Starcom, which many commentators thought was destined to be the big loser in the current $20bn+ round of media reviews (including, um, us) has come out fighting, adding the $600m or so merged Kraft Heinz North American account ...
Read More »Who will win the great $20bn media review marathon?
At some stage this year we’ll be able to tot up the winners and losers in the media review stakes; there’s over $20bn of media up for review, about half in the US. So far we’ve only had the results ...
Read More »Embattled Starcom pulls out of $1bn GSK media review
The spate of global media reviews is an unfolding nightmare for Publcis Groupe’s media agencies, especially its main US player Starcom Mediavest. With between $20-30bn of global media up for review Starcom is defending all or a slice of many ...
Read More »Samsung reported to be reviewing global adspend
Campaign reports that Samsung has put its global creative and media accounts up for review, which hardly comes as a great surprise as the Korean tech giant spends billions worldwide on marketing, $3bn alone on PR according to some accounts. ...
Read More »Premier Foods takes double-speak to a whole new level as it tries to mug agencies for 40 grand
This was a story that appeared in Campaign last week: to wit, that the Marketing Agencies Association was complaining that Premier Foods, the clapped-out British food company, was inviting its members (mostly what we used to call sales promotion agencies) ...
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