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Who will win the great $20bn media review marathon?
At some stage this year we’ll be able to tot up the winners and losers in the media review stakes;…
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Ad Tech
Embattled Starcom pulls out of $1bn GSK media review
The spate of global media reviews is an unfolding nightmare for Publcis Groupe’s media agencies, especially its main US player…
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Samsung reported to be reviewing global adspend
Campaign reports that Samsung has put its global creative and media accounts up for review, which hardly comes as a…
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Premier Foods takes double-speak to a whole new level as it tries to mug agencies for 40 grand
This was a story that appeared in Campaign last week: to wit, that the Marketing Agencies Association was complaining that…
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$28bn Heinz buyout may land agencies in the soup
It’s always a nervous time for agencies when a big client changes hands and they don’t come much bigger than…
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