social media
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Analysis
The key to generating a social media community of followers
Be selective with the social media platforms that suit your brand best When a business has an online community, it…
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Advertisers
Amelie Hunton: will the new (kind) social media normal survive beyond Covid-19?
The global pandemic has created mass social and economic uncertainty, with the majority of the world adhering to social distancing…
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Ad Tech
We Are Social: Tiktok on the way up in UK download stakes
TikTok is now one of the UK’s most downloaded apps, according to Digital 2020: The United Kingdom, a report released…
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Ad Tech
We Are Social’s Mobbie Nazir: how social media can lock us in a blinkered bubble
We shouldn’t delude ourselves that social media has created a level playing field: brands, users and the social networks themselves…
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Advertisers
ITV hires Somethin’ Else for social media content
ITV has appointed content agency Somethin’ Else, to work on social media content alongside its in-house team for the upcoming…
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Ad Tech
Jackie Balchin of DMS: how can we tell what’s really behind online impressions and minutes?
There’s been a lot of talk recently about the slow movement towards counting ‘attention minutes’ rather than relying on impressions…
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Advertisers
Social Circle reveals UK’s rising social media influencers
Social media influencer platform Social Circle is launching what it calls a “bespoke cost per engagement model” to help advertisers…
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Advertisers
Simon Hakim: does Facebook really work for brands?
How great is Facebook for brands? All those likes, all those shares, all those people interacting with your brand and…
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Ad Tech
Kinetic claims new ‘SAS’ gizmo is first tool to measure out of home’s social media value
I think we’re going to have to start a section on MAA called “better mousetraps,” to accommodate all the new…
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