social media
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Ad Tech
We Are Social’s Mobbie Nazir: how social media can lock us in a blinkered bubble
We shouldn’t delude ourselves that social media has created a level playing field: brands, users and the social networks themselves…
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Advertisers
ITV hires Somethin’ Else for social media content
ITV has appointed content agency Somethin’ Else, to work on social media content alongside its in-house team for the upcoming…
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Ad Tech
Jackie Balchin of DMS: how can we tell what’s really behind online impressions and minutes?
There’s been a lot of talk recently about the slow movement towards counting ‘attention minutes’ rather than relying on impressions…
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Advertisers
Social Circle reveals UK’s rising social media influencers
Social media influencer platform Social Circle is launching what it calls a “bespoke cost per engagement model” to help advertisers…
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Advertisers
Simon Hakim: does Facebook really work for brands?
How great is Facebook for brands? All those likes, all those shares, all those people interacting with your brand and…
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Ad Tech
Kinetic claims new ‘SAS’ gizmo is first tool to measure out of home’s social media value
I think we’re going to have to start a section on MAA called “better mousetraps,” to accommodate all the new…
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Advertisers
Tim Jenkin of Social Pictures: why brands should work with online influencers in 2016
Everyone’s an influencer. I bet you’ve heard that in the last year. It’s true, and it’s no longer a secret.…
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Advertisers
Android’s ‘Friends Furever’ takes social media by storm – to what purpose?
This ad from Droga5 for Android, ‘Friends Furever,’ is the most shared across social media in 2015, according to ‘social…
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Ad Tech
Marimedia to buy AreaOne to create bigger social media data operation
As social media grows apace, with Facebook in particular attracting huge advertising dollars, more and more companies are setting up…
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