Tag Archives: social media

We shouldn’t delude ourselves that social media has created a level playing field: brands, users and the social networks themselves need to take action on information diversity now. Social media has given everyone a voice; but when users only hear ...

ITV has appointed content agency Somethin’ Else, to work on social media content alongside its in-house team for the upcoming series of I’m A Celebrity Get Me Out Of Here and future projects. The appointment follows a pitch earlier this ...

There’s been a lot of talk recently about the slow movement towards counting ‘attention minutes’ rather than relying on impressions alone when looking at the success of online ads. The argument being that brands would only pay for active views, ...

Social media influencer platform Social Circle is launching what it calls a “bespoke cost per engagement model” to help advertisers work out which online movers and shakers work best. Social Circle works with social media data and its own proprietary ...

How great is Facebook for brands? All those likes, all those shares, all those people interacting with your brand and engaging in a two-way conversation – it’s the social media marketing utopian ideal. For plenty of agencies, too, Facebook, Twitter ...

I think we’re going to have to start a section on MAA called “better mousetraps,” to accommodate all the new programmes, algorithms and other magical remedies the industry keep coming up with. Many come into Ad Tech of course, but ...

Everyone’s an influencer. I bet you’ve heard that in the last year. It’s true, and it’s no longer a secret. The cat is out of the bag, literally and figuratively. 2015 has set the wheels in motion and influencer strategies ...

This ad from Droga5 for Android, ‘Friends Furever,’ is the most shared across social media in 2015, according to ‘social video platform’ Unruly.

As social media grows apace, with Facebook in particular attracting huge advertising dollars, more and more companies are setting up to try to guide advertisers through this maze. Two such, Marimedia, which says it “leverages big data to optimise mobile ...