Tag Archives: social media

Be selective with the social media platforms that suit your brand best When a business has an online community, it has a great chance of a prosperous future. With an engaged, loyal base of advocates and followers of your brand, ...

The global pandemic has created mass social and economic uncertainty, with the majority of the world adhering to social distancing and isolation. Whilst these difficult times provide an unprecedented challenge to society worldwide, there has been an extraordinary rise in ...

TikTok is now one of the UK’s most downloaded apps, according to Digital 2020: The United Kingdom, a report released today by social creative agency We Are Social and social media management company Hootsuite. The short-form video platform, which didn’t ...

We shouldn’t delude ourselves that social media has created a level playing field: brands, users and the social networks themselves need to take action on information diversity now. Social media has given everyone a voice; but when users only hear ...

ITV has appointed content agency Somethin’ Else, to work on social media content alongside its in-house team for the upcoming series of I’m A Celebrity Get Me Out Of Here and future projects. The appointment follows a pitch earlier this ...

There’s been a lot of talk recently about the slow movement towards counting ‘attention minutes’ rather than relying on impressions alone when looking at the success of online ads. The argument being that brands would only pay for active views, ...

Social media influencer platform Social Circle is launching what it calls a “bespoke cost per engagement model” to help advertisers work out which online movers and shakers work best. Social Circle works with social media data and its own proprietary ...

How great is Facebook for brands? All those likes, all those shares, all those people interacting with your brand and engaging in a two-way conversation – it’s the social media marketing utopian ideal. For plenty of agencies, too, Facebook, Twitter ...

I think we’re going to have to start a section on MAA called “better mousetraps,” to accommodate all the new programmes, algorithms and other magical remedies the industry keep coming up with. Many come into Ad Tech of course, but ...