Tag Archives: social media

Nielsen finally gets to grips with paid-for social media

Nielsen has announced long-awaited enhancements to its Nielsen Ad Intel service for UK marketers with detailed advertising monitoring that now includes paid social media ad spend. Media monitored includes Facebook, Twitter and Instagram on top of the existing digital channels ...

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The key to generating a social media community of followers

Be selective with the social media platforms that suit your brand best When a business has an online community, it has a great chance of a prosperous future. With an engaged, loyal base of advocates and followers of your brand, ...

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Amelie Hunton: will the new (kind) social media normal survive beyond Covid-19?

The global pandemic has created mass social and economic uncertainty, with the majority of the world adhering to social distancing and isolation. Whilst these difficult times provide an unprecedented challenge to society worldwide, there has been an extraordinary rise in ...

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ITV hires Somethin’ Else for social media content

ITV has appointed content agency Somethin’ Else, to work on social media content alongside its in-house team for the upcoming series of I’m A Celebrity Get Me Out Of Here and future projects. The appointment follows a pitch earlier this ...

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Social Circle reveals UK’s rising social media influencers

Social media influencer platform Social Circle is launching what it calls a “bespoke cost per engagement model” to help advertisers work out which online movers and shakers work best. Social Circle works with social media data and its own proprietary ...

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