social media
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Advertisers
Frank de Wit: why are social agencies now making commercials?
We’re observing an interesting shift in the advertising industry. Social agencies are taking over, yet no one is talking about…
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Advertisers
Tannenbaum leaves IPG’s That Lot for social agency Kairos
Social and influencer agency Kairos has hired Laura Tannenbaum from IPG’s That Lot as its new MD EMEA. At That…
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Ad Tech
Chris Hogg of Lotame: social media SOS – can advertisers save media plans as platforms rise and fall?
Economic uncertainty has UK advertising growth stuck in single digits, with media spending pulled back by buy-side budget squeezing. Social…
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Advertisers
Jade Raad of Little Dot Studios: how do brands navigate today’s digital market?
Social media has evolved. Consumers wield all the power. Nearly half of Gen Z is using TikTok and Instagram for…
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Ad Tech
Nielsen finally gets to grips with paid-for social media
Nielsen has announced long-awaited enhancements to its Nielsen Ad Intel service for UK marketers with detailed advertising monitoring that now…
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Advertisers
Florence Touzé: why advertising and communications should be tools for global transition
For many years the subject of responsibility in advertising and its impact on the economy, politics and society has been…
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Analysis
The key to generating a social media community of followers
Be selective with the social media platforms that suit your brand best When a business has an online community, it…
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Advertisers
Amelie Hunton: will the new (kind) social media normal survive beyond Covid-19?
The global pandemic has created mass social and economic uncertainty, with the majority of the world adhering to social distancing…
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Ad Tech
We Are Social: Tiktok on the way up in UK download stakes
TikTok is now one of the UK’s most downloaded apps, according to Digital 2020: The United Kingdom, a report released…
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