Tag Archives: sky

In stark contrast to its rivals at the BBC and ITV (although not Channel Four’s 4Creative) BSkyB is brilliant at marketing and it’s signed up actress Joanna Lumley to sell just about everything, in this case Sky Go its mobile ...

So then, the UK Premier League has started and, as ever, it’s a game of two halves. I spent Sunday at Stamford Bridge watching the triumphant (if, finally, a bit average) return of manager Jose ‘The Special One’ Mourinho, who ...

It’s ‘Game On’ – literally – for another season of Ladbrokes TV advertising, with a new spot that breaks today. The normally volatile and excitable Italian football pundit Tiziano Crudeli has morphed into a slightly sinister, taciturn figure dispensing silent ...

The BBC and new UK pay TV operator BT have won the rights to broadcast the FA Cup for five years from the 2014/15 season, beating a joint bid from ITV and Sky who currently broadcast the games. What the ...

WCRS in the UK has become (as my friend George Parker remarks) the celebs agency of choice – in its Churchill Insurance ads (Dawn French now, ye gods) and the current campaign for Sky Fibre super-dooper broadband. Sky, of course, ...

AMV/BBDO ventures onto Nike creative territory in this launch ad for BT’s new sports operation, mercifully with a touch of humour. BT is also treading all over Sky territory of course with its offer of 38 Premier League matches plus ...

The out of home market has seen some radical changes as well as strong growth in recent years. Roy Jeans, CEO of leading UK OOH specialist agency Rapport, explains how and why the industry is changing. Last year IPM (International ...

The UK outdoor industry has launched a new research study into viewing levels of posters in the UK called Route which purports to show which posters work best, how and with whom. The research has taken about 12 years to ...

Interpublic (IPG) is believed to be launching Rapport, its successful UK out of home specialist, in America as soon as its current contract with WPP’s Kinetic expires. The move follows hard on the heels on revelations (here) that Eric Newnham’s ...