In stark contrast to its rivals at the BBC and ITV (although not Channel Four’s 4Creative) BSkyB is brilliant at marketing and it’s signed up actress Joanna Lumley to sell just about everything, in this case Sky Go its mobile and tablet service (she’s also doing box sets).
Ab Fab star Lumley began life as an upper crust British glamour girl (as in The Avengers) and has since morphed into a National Treasure. And agency Brothers and Sisters has wisely decided just to let her get on with it.
Must be the British TV campaign of the year so far.
