Tag Archives: Skoda

Why do car range ads never work? Hard to say, but they don’t. Peugeot had a go for its SUV range a while back and that didn’t and now Skoda is trying the same via Fallon London. Makes a change ...

Former Ogilvy London CEO Charlie Rudd, now ensconced as head of conjoined Publicis agencies Leo Burnett and Fallon, has made his first major move, hiring strategist Olly Markeson from Richard Branson’s in-house operation and creative director Jodo Paulo Testa from ...

VW’s Skoda has chosen an interesting solution in its global creative review, sharing the business between LA-based Optimist and Hamburg’s thjnk which was bought by WPP about a year ago. Optimist, best known for its experiential work, also has an ...

Skoda is looking for a new creative agency after losing its way somewhat in advertising, although not as a brand. In the meantime lots of people seem to be having a go and here’s an online effort from France’s Rosapark. ...

Skoda is reviewing its UK ad account according to Campaign, no great surprise as it’s reviewing its global ad account – also handled by Publicis Groupe’s Fallon – and Fallon in the UK has produced a series of absolute clunkers ...

Skoda is reviewing its European creative account we gather, although not necessarily in the UK. If so it’s the luckiest of escapes for Fallon which, presumably, participated in the almost unbelievable choice of Sir Bradley Wiggins as its “brand ambassador” ...

Here’s a nice one for some lucky agency. Campaign reports that VW-owned Skoda, which is winning sales and plaudits left, right and centre (to the point where VW told it to put up its prices) is looking for a new ...

Last time I mentioned the importance of understanding ‘the role of advertising’: I should have written the role of THE advertising – the ad or campaign in question. The role of advertising is to sell: a product, a service, an ...

UK retailer House of Fraser, bought recently by Chinese company Sanpower, has given its £3m-plus ad account to London creative agency !8 Feet & Rising. Although 18 Feet has earned a considerable reputation for its creative work, most notably on ...