From a UK base it’s easy to obsess about the fortunes of the big holding companies with their big British operations and overlook some of the other contenders: German-based Serviceplan with a large and growing international network but, so far, ...
Read More »Jason Romeyko of Serviceplan picks his Desert Island Ads
Jason Romeyko is worldwide executive creative director of international creative network Serviceplan Group. He spent 23 years at Saatchi & Saatchi, latterly as worldwide ECD on GSK and Deutsche Telekom. He is a multiple award winner at all the major ...
Read More »Serviceplan expands in US with Pereira O’Dell stake
Germany’s Serviceplan, which claims the biggest independent agency network in Europe, has acquired a stake in highly-rated US agency Pereira O’Dell. Serviceplan, advised by boutique advisory firm Ciesco, bought the stake from Omnicom’s DDB. Serviceplan operates in 35 countries, Pereira ...
Read More »Sky Deutschland and Serviceplan’s take on classic posters
It’s nice to highlight good use of posters and print sometimes, in the case of the former broadcasters and tech companies (contra-cyclically perhaps) often make the best use. In the last two years Twitter and Spotify have won global Out ...
Read More »Penny borrows ‘Your Song’ for hard-pressed Xmas cheer
It’s turned out to be a bumper Christmas for Elton John (and lyricist Bernie Taupin presumably.) Their ‘Your Song’ knitted together John Lewis’ high-scoring Christmas ad (featuring Elton of course) and here it is in German supermarket Penny’s Christmas effort ...
Read More »Serviceplan drives (nearly) blind for new BMW 8
Author Michael Fehr has been 95 per cent blind since birth – so has never driven – but here he is driving a new BMW 8 Series Coupé at speeds of up to 180 kmh on a test track in ...
Read More »BMW and Serviceplan unveil new 8 luxury flag bearer
The UK’s Advertising Standards Authority (ASA) will have heart failure over this one. They recently banned an ad for the Nissan Micra – Nissan Micra! – ‘cos it went too fast. BMW petrol heads will be looking anxiously, though, to ...
Read More »Serviceplan reveals hip hops with Beck’s’ talking plants
Here’s an ad that should appeal to Royal plant whisperers everywhere (Gloucestershire anyway), for Beck’s Soundpils, a limited edition beer that lets you talk to the actual hops courtesy of a Beck’s booth. By Germany’s Serviceplan International, part of its ...
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