Penny borrows ‘Your Song’ for hard-pressed Xmas cheer

It’s turned out to be a bumper Christmas for Elton John (and lyricist Bernie Taupin presumably.) Their ‘Your Song’ knitted together John Lewis’ high-scoring Christmas ad (featuring Elton of course) and here it is in German supermarket Penny’s Christmas effort from Serviceplan. This time by Josephine van Schaik.

Said to have racked up 22m online views in Germany.

And they’ve even listened to the words.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.