Sky Deutschland and Serviceplan’s take on classic posters

It’s nice to highlight good use of posters and print sometimes, in the case of the former broadcasters and tech companies (contra-cyclically perhaps) often make the best use.

In the last two years Twitter and Spotify have won global Out of Home Association FEPE International’s Classic (traditional) creative award. Sky in the UK is the biggest user of posters (mainly classic) and now Sky Deutschland has produced a striking such campaign through Serviceplan Campaign X.

The aim being to show what you might miss by not having on-demand movies.

Clear and simple like all good posters.

Bet there was an argument with the art director over the size of the secondary copy. Stuck to their guns though.

MAA creative scale: 8.

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