Tag Archives: santander

Santander ushers in a new look for the digital era

Santander has commissioned a new logo or “brand” as they say these days, somewhat inexactly, from Omnicom’s Interbrand. Much of the Spanish bank’s business is online these days and executive chairman Ana Botín says: “The Santander brand is one of ...

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Santander tries a dose of user-generated ‘prosperity’

Santander is claiming the first use of user-generated content by a big UK bank in its new campaign from WCRS/Engine. Brand ambassadors Jenson Button and Jessica Ennis-Hill make fleeting appearances although Rory has been left on the golf course to ...

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Santander and Engine enlist drone power for new corporate banking campaign

Santander is claiming it offers a “Fresh Perspective on corporate banking” in a new campaign from Engine. Using a fresh photographic perspective on a whopping great transporter ship in Middlesbrough shipyard, shot by Andy Green using what are described as ...

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Santander: from bad to average in new WCRS campaign

I don’t know about you but I’m getting a bit fed up with over-solicitous banks, presenting themselves as though they’re some kind of Middle England social service. I know they’ve been bastards in the past (and probably still are) and ...

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National sweetheart Ennis-Hill wins gold for Santander

This campaign from Santander is hardly likely to feature in anyone’s Desert Island Ads but this latest spot is the most recalled ad on UK television at the moment according to Marketing. So what do we have? A celebrity in ...

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Glaxo teams with McLaren in innovation deal – is there no end to the fatal attraction of Formula One?

Drugs giant GlaxoSmithKline is teaming with Formula One team owner McLaren to tap the vroom vroom boys’ engineering expertise to help its own manufacturing processes and research and development. Sooner or later the association will probably lead to a Lucozade ...

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