Presenters Ant and Dec have won UK National TV Awards (voted by viewers) every year for the past 20, so it’s fair to say that they’re popular with a large chunk of the population – whatever we might think. Now ...
Read More »Can avatars put new life into Santander’s Bank of Antandec?
We’ve usually found British presenter duo Ant and Dec resistible for Santander – or Bank of Antandec as the campaign has it – as, it seems, to do quite a lot of Santander customers. Maybe that’s the difficulty with choosing ...
Read More »MC Grindah heads up Santander anti-scam drive
About the only common quality to UK bank advertising is that most people find it irritating – possibly because they’re irritated with banks. Santander at least tries something different – last time out it was faux bank Antandec featuring the ...
Read More »Santander ushers in a new look for the digital era
Santander has commissioned a new logo or “brand” as they say these days, somewhat inexactly, from Omnicom’s Interbrand. Much of the Spanish bank’s business is online these days and executive chairman Ana Botín says: “The Santander brand is one of ...
Read More »Santander tries a dose of user-generated ‘prosperity’
Santander is claiming the first use of user-generated content by a big UK bank in its new campaign from WCRS/Engine. Brand ambassadors Jenson Button and Jessica Ennis-Hill make fleeting appearances although Rory has been left on the golf course to ...
Read More »Santander and Engine enlist drone power for new corporate banking campaign
Santander is claiming it offers a “Fresh Perspective on corporate banking” in a new campaign from Engine. Using a fresh photographic perspective on a whopping great transporter ship in Middlesbrough shipyard, shot by Andy Green using what are described as ...
Read More »Santander: from bad to average in new WCRS campaign
I don’t know about you but I’m getting a bit fed up with over-solicitous banks, presenting themselves as though they’re some kind of Middle England social service. I know they’ve been bastards in the past (and probably still are) and ...
Read More »National sweetheart Ennis-Hill wins gold for Santander
This campaign from Santander is hardly likely to feature in anyone’s Desert Island Ads but this latest spot is the most recalled ad on UK television at the moment according to Marketing. So what do we have? A celebrity in ...
Read More »Santander’s 123 campaign subsides under a scrum of celebrity ‘brand ambassadors’
Here’s the good news: we’re making a big TV campaign! And the bad – we’ve got to use the client’s ‘brand ambassadors.’ And such was clearly the fate of Havas Worldwide in the UK (formerly the agency known as Euro ...
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