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Samsung goes big on digital outdoor for Galaxy S4
Samsung Electronics in the UK seems to have taken ever-expanding out of home (OOH) advertising to a new level in…
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Droga5 gets set for $500m Moto X ad bonanza
Google-owned Motorola has been unveiling its new Moto X smartphone with enticing details about a $500m ad budget. This rather…
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Samsung tries to turn Londoners into artists with new Cheil UK campaign for Galaxy Note 8
The big outdoor screen at London’s Piccadilly Circus is about as iconic an ad site as you get in the…
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Samsung launches year-long UK poster blitz through Cheil and Rapport
Samsung is launching what it claims is the UK’s biggest-ever takeover of large format poster sites. The year-long push, planned…
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Roy Jeans of Rapport: how posters progressed from a static medium to a digital future
The out of home market has seen some radical changes as well as strong growth in recent years. Roy Jeans,…
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News
CHI produces an epic for Samsung Smart TV
I read somewhere recently that Samsung spent $11.6bn on advertising last year and it looks as though it may top…
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Samsung’s new Smart TV charges at Apple
Years ago Fuji’s corporate mission statement was, allegedly, ‘Kill Kodak’; now Samsung’s seems to be ‘Kill Apple,’ or, at least,…
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LG trumps Samsung’s S4 launch with copycat poster
Samsung launched its new iPhone-killer S4 phone in the US yesterday and may be slightly miffed that rival (well, not…
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UK outdoor industry welcomes new Route research
The UK outdoor industry has launched a new research study into viewing levels of posters in the UK called Route…
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