The big outdoor screen at London’s Piccadilly Circus is about as iconic an ad site as you get in the UK and Samsung is using it to promote its Galaxy Note 8 tablets with this interesting campaign from Cheil UK, one which ventures firmly onto Apple creative territory.
Samsung is challenging a selection of local and professional artists to put down their paintbrushes and pick up the Note 8 to create masterpieces which will be screened via WiFi on Piccadilly Circus’ Samsung outdoor screen.
The three-day campaign, breaking today, will see Samsung’s line-up of eight artists draw portraits of people in Piccadilly Square on the Samsung Note 8, using the S-Note application along with the S-Pen.
Artists will encourage the general public to craft their own masterpiece using the Note 8. Trafalgar Square artists will be producing portraits of members of the public using the device, while Marvel artists will use their unique style to turn willing passersby from ordinary people into their ‘super hero’ counterpart.
The artists’ Note 8’s will be WIFI connected to the Piccadilly Samsung Screen, with all drawings posted to the Screen on Friday 28 June, while the best will be posted to Twitter. Samsung will be encouraging Twitter followers to take part by sending their Twitpics to @samsungmobileUK and each artist draws one during the day. One Twitpic will be selected every hour to be drawn by an artist. The artwork will then be tweeted back to the user.
Cheil MD Matt Pye says: “This is a unique opportunity for the public to try out and discover the full capabilities of the Samsung Note 8 and show off their creative side on the big screen. By employing a selection of highly creative individuals, we are bringing Piccadilly Circus and the Samsung Screen to life with an array of bespoke creations. It’s all about creating an entertaining and engaging experience for people who are out and about in the heart of London.”