This is brilliant and surely destined to win every award going. It’s Laina Morris who rose to viral fame as Justin Bieber’s ‘Overly Attached Girlfriend’ and now she’s doing the same for Samsung’s SSD 840 computer security thingie in an ...
Read More »Team WPP strikes again as it wins Samsung B2B
Which means precisely what, you may say, as it’s quite difficult to determine what’s a consumer product and what’s business to business in tech land these days. Anyway, whatever it is, WPP has wrested some business (possibly a new range ...
Read More »Hurricane Sandy drowns out Google’s vital Nexus 10 tablet launch
Oh dear, oh dear, “Frankenstorm” has rained on Google’s busy parade. Just as the internet services giant was preparing a slew of product launches – including, it was hoped, a game-changing 10in tablet, the Nexus 10, along comes the perfect ...
Read More »How can you create ads as good as John Webster’s? Think of them as virals..
At BMP’s party to celebrate the work of John Webster (left) I noticed something he had once written, the gist of which was that in Rembrandt’s time very few people saw his work, whereas millions will see your ad, so ...
Read More »Microsoft readies biggest launch campaign in history for Windows 8 – $1.8bn is resting on Crispin Porter’s ‘work hard, play hard’ campaign
Windows 8, coming just two years after its predecessor, is the biggest bet that Microsoft has ever made. A decade ago Microsoft had the tech market signed up; everybody bought its ever more frequent upgrades for even more money even ...
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