Well it was proving a good week for Publicis Groupe boss Arthur Sadoun (see here) but now he’s learned that Asda, which moved everything into Publicis Groupe two years ago (creative to Saatchi & Saatchi and media to Blue 449) ...
Read More »Saatchi & Saatchi grabs global Expedia account
Expedia, one of the world’s biggest full-service travel sites, has awarded Saatchi & Saatchi its global creative account, consolidating all worldwide comms into the network. The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s ...
Read More »M&C Saatchi lures CSO Chicourel from Saatchi & Saatchi as new strategy boss
New-style M&C Saatchi has completed its management line-up with the appointment of Raquel Chicourel, head of planning at Saatchi & Saatchi London, as its new CSO. New CEO Giles Hedger, from Leo Burnett, has already appointed Kate Bosomworth as its ...
Read More »Jonathan Sant of Cubo: why Graham Fink is my ad hero
There are many who can write a more intimate or authoritative account of my hero choice: Graham Fink. After all, he’s not exactly a stranger in the industry. An iconic creative talent who blurs the lines between advertising and art. ...
Read More »Saatchi breaks the Christmas mould for Pampers
Saatchi & Saatchi has produced a 12 Days of Christmas number for Pampers (yawn) but, actually, it’s a lively and pleasingly gritty number. Saatchi has always had its creative moments but they’ve been fewer in recent years. But the agency ...
Read More »Saatchi and Saatchi wins global Asics account
Japanese sportswear brand Asics has confirmed the appointment of Saatchi & Saatchi as its global agency of record. The account will be led by Saatchi’s Los Angeles and Tokyo offices. Earlier this this month Asics and Saatchi launched ‘Wake Up’ ...
Read More »Saatchi revamps B2B operation as Saatchi pro, wins Vaillant
Saatchi & Saatchi London is relaunching its business to business agency Saatchi Masius as Saatchi & Saatchi pro at the same time as winning the Vaillant Group boilers business. It has also hired David Curzon from 360i as its new ...
Read More »Britvic moves to VCCP and Saatchi & Saatchi
Leading UK soft drinks maker Britvic has appointed VCCP and Saatchi & Saatchi as creative leads. VCCP will handle Britvic’s “adult” brands starting with J20 while Saatchi will look after family brands starting with Robinsons Squash. BBH (which declined to ...
Read More »Saatchi tries to give Haagen-Dazs millennial appeal
General Mills’ Haagen-Dazs is trying to become cool again (was it ever thus? Take their word for it) with a new global campaign from Saatchi & Saatchi. It’s aimed at those dreaded millennials. You can tell they’re millennials from their ...
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