Even broadband companies are waking up to some of the mayhem they cause it seems with a new campaign for EEC from Saatchi & Saatchi plugging its ability to disconnect pre-teen ‘screenagers’ from their ever raucous devices.
There are three ads – home, work, learn and game.
EE says it’s its biggest campaign since it launched in 2011 (taking over the late-lamented Orange.)
Can you put the genie back in the bottle? Worth a try maybe.
MAA creative scale: 6.5.
