Tag Archives: saatchi & saatchi

Tide and its advertising have been big successes for Procter & Gamble – winning big at Cannes when there was one – and now they’re back with Tide Cold Callers, extolling the virtues of a cold water product that can ...

Saatchi & Saatchi New York’s ‘It’s a Tide Ad’ tops the WARC Effective 100 for most awarded campaigns in 2019. It increased Procter & Gamble’s Tide sales to $75m. Media was by Hearts & Science. In second place is Oyster ...

BT finally seems to be offering people what they want, rather than it wants, with the launch of a new range of TV packages promising to free prisoners of their (existing) TV packages. BT director of marketing communications Pete Jeavons ...

Direct Line is pensioning off Harvey Keitel’s ever-reliable Winston Wolfe in its new campaign, ‘We’re on it,’ from Saatchi & Saatchi, replacing him with various movies characters including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer. In ...

When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most notably with Gillette which seems to be trying to redefine what men are all about – apart from beings who ...

Publicis Groupe seems to have tightened its grip on BT from AMV BBDO with another effort from Saatchi & Saatchi, this time for BT’s overarching Halo product, its introduction to the much-trumpeted 5G among other things. May be a bit ...

Publicis UK, which sits on top of Saatchi & Saatchi, Leo Burnett and the Publicis agency under country manager Annette King, is looking a lot like Ogilvy. King was UK boss of Ogilvy Group before moving to Publicis and now ...

BT has switched from long-serving AMV BBDO to Publicis Groupe’s Saatchi & Saatchi for what it says is its biggest brand campaign for 20 years, tied to the promise to make five million kids “tech-enabled.” Which brings safety and opportunity ...

Arthur Sadoun’s fabled ‘Power of One’ is finishing the year with a burst of speed, this time with Publicis Groupe-owned Saatchi & Saatchi snapping up Siemens Home Appliances globally with a joint effort from Saatchi Dusseldorf and its China office. ...