Tag Archives: saatchi & saatchi

Tide’s ‘Cold Callers’ might leave you – cold

Tide and its advertising have been big successes for Procter & Gamble – winning big at Cannes when there was one – and now they’re back with Tide Cold Callers, extolling the virtues of a cold water product that can ...

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‘It’s a Tide Ad’ tops WARC’s effectiveness poll

Saatchi & Saatchi New York’s ‘It’s a Tide Ad’ tops the WARC Effective 100 for most awarded campaigns in 2019. It increased Procter & Gamble’s Tide sales to $75m. Media was by Hearts & Science. In second place is Oyster ...

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BT promises freedom for TV viewers in ambitious new Saatchi campaign

BT finally seems to be offering people what they want, rather than it wants, with the launch of a new range of TV packages promising to free prisoners of their (existing) TV packages. BT director of marketing communications Pete Jeavons ...

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Direct Line swaps Winston Wolfe for Robocop

Direct Line is pensioning off Harvey Keitel’s ever-reliable Winston Wolfe in its new campaign, ‘We’re on it,’ from Saatchi & Saatchi, replacing him with various movies characters including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer. In ...

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Raheem Sterling tries to redefine men for Gillette – is this too ambitious?

When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most notably with Gillette which seems to be trying to redefine what men are all about – apart from beings who ...

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Does BT merit its new Saatchi Halo?

Publicis Groupe seems to have tightened its grip on BT from AMV BBDO with another effort from Saatchi & Saatchi, this time for BT’s overarching Halo product, its introduction to the much-trumpeted 5G among other things. May be a bit ...

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