Saatchi & Saatchi New York’s ‘It’s a Tide Ad’ tops the WARC Effective 100 for most awarded campaigns in 2019. It increased Procter & Gamble’s Tide sales to $75m. Media was by Hearts & Science. In second place is Oyster ...
Read More »BT promises freedom for TV viewers in ambitious new Saatchi campaign
BT finally seems to be offering people what they want, rather than it wants, with the launch of a new range of TV packages promising to free prisoners of their (existing) TV packages. BT director of marketing communications Pete Jeavons ...
Read More »Direct Line swaps Winston Wolfe for Robocop
Direct Line is pensioning off Harvey Keitel’s ever-reliable Winston Wolfe in its new campaign, ‘We’re on it,’ from Saatchi & Saatchi, replacing him with various movies characters including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer. In ...
Read More »Raheem Sterling tries to redefine men for Gillette – is this too ambitious?
When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most notably with Gillette which seems to be trying to redefine what men are all about – apart from beings who ...
Read More »Does BT merit its new Saatchi Halo?
Publicis Groupe seems to have tightened its grip on BT from AMV BBDO with another effort from Saatchi & Saatchi, this time for BT’s overarching Halo product, its introduction to the much-trumpeted 5G among other things. May be a bit ...
Read More »Ex-Ogilvy Clare Donald joins King’s team at Publicis as production supremo
Publicis UK, which sits on top of Saatchi & Saatchi, Leo Burnett and the Publicis agency under country manager Annette King, is looking a lot like Ogilvy. King was UK boss of Ogilvy Group before moving to Publicis and now ...
Read More »BT moves onto front foot with big new corporate drive from Saatchi & Saatchi
BT has switched from long-serving AMV BBDO to Publicis Groupe’s Saatchi & Saatchi for what it says is its biggest brand campaign for 20 years, tied to the promise to make five million kids “tech-enabled.” Which brings safety and opportunity ...
Read More »Saatchi China spearheads global Siemens creative win
Arthur Sadoun’s fabled ‘Power of One’ is finishing the year with a burst of speed, this time with Publicis Groupe-owned Saatchi & Saatchi snapping up Siemens Home Appliances globally with a joint effort from Saatchi Dusseldorf and its China office. ...
Read More »Barclaycard and EE search for the lost big brand campaign
I see from Campaign that Barclaycard is reviewing its ad agency although, for the life of me, I can’t recall a single recent Barclaycard ad despite the efforts of, latterly, Iris and before that BBH in a long stint. Like ...
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