ryanair
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New improved Ryanair (maybe) picks Dare for ads
I see that that favourite of this page Ryanair, whose new policy of treating customers more like human beings seems…
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Paul Simons: are top managers and the City finally waking up to the reality of ‘brand damage?’
Is ‘Brand Damage’ a consideration for the City? A financial journalist in the business press last weekend referred to ‘brand…
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Ryanair makes nonsensical 20-second ad debut
“Here’s two bags Julia..but they’ve loosened the rules…if not she’ll be cramming those bags of hers.” Eh? Wrong tense chaps.…
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Will Ryanair’s leopard-changing-its-spots act help it to fight Easyjet in the European short-haul market?
So this is Ryanair’s brave new world Ryanair is running new advertising in the UK flagging its new, cuddly brand…
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The UK’s most-unloved retailer WH Smith: rip off the customers so long as it keeps the shareholders happy
Exactly one year ago I wrote a piece about how WH Smith rips off travellers with their monopoly in airports,…
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Moneysupermarket’s Kenny Jacobs joins Ryanair – will we now see a proper ad campaign?
Moneysupermarket.com marketing boss Kenny Jacobs (left), a former Tesco exec, only left the price comparison site last week after just…
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Ryanair changes tack as profits slump – but is it too little too late for its customers?
The boss of Ryanair, Mr Michael O’Leary must kiss the Blarney Stone every week as he deals with their latest…
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Paul Simons: Ed Miliband/ Mail row shows why PR can be a loose cannon – with ads you get what you pay for
With the Ed Miliband/Daily Mail saga running in to its third week it poses a very interesting question about being…
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Why easyJet’s McCall can teach Ryanair’s O’Leary a thing or two about branding – and running an airline
It now appears there is a God of the good guys – up there at 35,000 feet. Having worked on…
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