Ryanair makes nonsensical 20-second ad debut

“Here’s two bags Julia..but they’ve loosened the rules…if not she’ll be cramming those bags of hers.” Eh? Wrong tense chaps.

Michael O’Leary’s unlovely Ryanair has turned to advertising to try to spruce up its image and, in typical generous mode, has invested in a 20-second ad from Dare. Which has “crammed in” the above gibberish.

You’d expect even Ryanair – plus the collected creative genius of Dare – to manage a 20-second product demo without mishaps.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.


  1. Fair assessment. Disappointing.

  2. Well actually it’s fine.

    ‘..perhaps they’ve loosened the rules. If not she’ll be cramming that trolley bag of hers.’

    Nothing wrong with that. ‘If not’ is qualified by ‘perhaps’.

    Maybe you misheard?