Golfer Rory McIlroy is trying to add the Masters to his collection of golfing majors (he has the other three) at the grand old age of 26 this weekend. He’s a Nike property, which caused him some pain when he ...
Read More »Nike re-unites McIlroy and Woods in new Wieden+Kennedy Masters campaign
Tiger Woods and Rory McIlroy are the two big beasts in Nike’s golf line-up but poor Tiger, beset by injuries and other ‘issues,’ has been a pussy cat recently despite his 14 majors. McIlroy (four majors but yet to win ...
Read More »Matt Williams: what Nike and McIlroy can tell us about working for long-term brand success
I couldn’t muster the energy to stay up on Sunday night to watch Rory McIlroy’s amazing US PGA Championship triumph, but I really wish I had. The victory capped an incredible few weeks for the Northern Irishman, who becomes the ...
Read More »Santander: from bad to average in new WCRS campaign
I don’t know about you but I’m getting a bit fed up with over-solicitous banks, presenting themselves as though they’re some kind of Middle England social service. I know they’ve been bastards in the past (and probably still are) and ...
Read More »Nike drives Rooney and McIlroy straight down the middle to launch Ordem football for Brazil world cup
We observed a couple of weeks ago, apropos Santander’s disastrous sports celeb TV campaign in the UK, that tyro golfer Rory McIlroy should never be allowed in front of a camera again. With the proviso – unless he was playing ...
Read More »Havas pays price for Santander sport celebs car crash
It may be a coincidence the Havas London has hired Mark Fairbanks from AMV/BBDO as its new creative director in the week that it’s lost the whopper Santander bank business back to WCRS – but it probably isn’t. For Santander ...
Read More »National sweetheart Ennis-Hill wins gold for Santander
This campaign from Santander is hardly likely to feature in anyone’s Desert Island Ads but this latest spot is the most recalled ad on UK television at the moment according to Marketing. So what do we have? A celebrity in ...
Read More »Winning takes care of everything says Tiger Woods for Nike – but does it?
Well you have to give Nike and misbehaving golf star Tiger Woods full marks for front: Tiger has just won another golf tournament in the US and gone back to the top of the world rankings, ahead of Northern Ireland’s ...
Read More »Santander’s 123 campaign subsides under a scrum of celebrity ‘brand ambassadors’
Here’s the good news: we’re making a big TV campaign! And the bad – we’ve got to use the client’s ‘brand ambassadors.’ And such was clearly the fate of Havas Worldwide in the UK (formerly the agency known as Euro ...
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