Rory Mcilroy
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Nike and W+K back Rory as Masters looms
Golfer Rory McIlroy is trying to add the Masters to his collection of golfing majors (he has the other three)…
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Nike re-unites McIlroy and Woods in new Wieden+Kennedy Masters campaign
Tiger Woods and Rory McIlroy are the two big beasts in Nike’s golf line-up but poor Tiger, beset by injuries…
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Matt Williams: what Nike and McIlroy can tell us about working for long-term brand success
I couldn’t muster the energy to stay up on Sunday night to watch Rory McIlroy’s amazing US PGA Championship triumph,…
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Santander: from bad to average in new WCRS campaign
I don’t know about you but I’m getting a bit fed up with over-solicitous banks, presenting themselves as though they’re…
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Nike drives Rooney and McIlroy straight down the middle to launch Ordem football for Brazil world cup
We observed a couple of weeks ago, apropos Santander’s disastrous sports celeb TV campaign in the UK, that tyro golfer…
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Havas pays price for Santander sport celebs car crash
It may be a coincidence the Havas London has hired Mark Fairbanks from AMV/BBDO as its new creative director in…
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National sweetheart Ennis-Hill wins gold for Santander
This campaign from Santander is hardly likely to feature in anyone’s Desert Island Ads but this latest spot is the…
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Winning takes care of everything says Tiger Woods for Nike – but does it?
Well you have to give Nike and misbehaving golf star Tiger Woods full marks for front: Tiger has just won…
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Santander’s 123 campaign subsides under a scrum of celebrity ‘brand ambassadors’
Here’s the good news: we’re making a big TV campaign! And the bad – we’ve got to use the client’s…
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