publicis
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Big blow for WPP as Coca-Cola US media departs for Publicis
This really isn’t what WPP wanted to hear. Publicis has won Coca-Cola’s North American media, worth $785m blast year, from…
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Publicis challenges tech giants with major data acquisition
The AI race among agency groups is hotting up and Publicis Groupe is buying Lotame, which it calls “the world’s…
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Publicis’ big Santander win has ripple effect in banking sector
What’s the betting that Santander UK ends up working with BBH? People were surprised when BBH declined to repitch for…
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Publicis wins Santander global creative and media
Publicis has landed another giant account: Santander’s global creative and media. The business was handled in the UK (which Santander…
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Omnicom agrees deal for IPG – but game may not be over yet
So now we wait. Omnicom has agreed its deal to buy US rival IPG (Interpublic) in a deal which values…
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Michael Farmer: why Publicis is leading the holding company pack
This is consultant Michael Farmer’s recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP,…
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Now Publicis job axe hits digital agencies Digitas and Razorfish
Publicis is baring its teeth this Halloween with a mounting pile of dismissals among its US agencies. Last week it…
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Ad Tech
Are the big ad holding companies still holding up?
For decades they’ve been the central plank of the worldwide advertising empire but now people will be asking (of the…
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Why an independent Havas would make a tempting target for acquisitive agency buyers
How long can an independent Havas stay – independent? Owner Vivendi is planning to list the agency group on Euronext…
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