Tag Archives: publicis

Wot’s this – Italians pinching a Vera Lynn tune for a Dutch beer, the cheek of it. Publicis Italia has had a good run with Heineken and it’s back with ‘We’ll Meet Again,’ a global campaign showing ways people have ...

Publicis CEO Arthur Sadoun (below) says there is “no truth” in reports that it is discussing a merger with Vivendi (or anyone else presumably.) He told MediaPost that the only thing Publicis and Vivendi-owned Havas have in common is that ...

Publicis Groupe continued its return to growth in Q1 2021 at 2.8% across the board, driven by strong performances in the US from data businesses Sapient (up 11.2% there) and Epsilon (+4.7%.) The US in total was up for the ...

Even kids’ breakfast cereals get their own platform these days, it seems. Publicis Groupe’s Team K1 (for Kellogg’s) has produced ‘Start the Magic’ for Coco-Pops, kicking off with a TV ad, voiced by Matt Lucas, backed by said platform that ...

April Fools can be dangerous for unwary corporates – as VW found with its misfiring Voltswagen – and are best left to mischievous hacks. Here’s a good one in MediaPost from Richard Whitman, positing a tie-up ‘twixt P&G and Publicis ...

Speculation about a merger between French-owned marketing groups Publicis and Havas has re-emerged following a French media report. Havas pre-dates even the venerable Publicis although it’s now owned by Vivendi, controlled by French tycoon Vincent Bolloré (left.) Son Yannick runs ...

Once upon a time any new creative agency that made an impact could expect the big ad holding companies to come knocking but it doesn’t seem to be the case these days. The last two really big deals were Omnicom ...

Publicis Groupe’s ‘Power of One’ proposal appears to have taken a big step forward (somewhat belated perhaps) with the formation of ‘Le Truc’ in New York, a 600-strong collective of creatives, strategists and producers. Staff will be drawn from all ...

L’Oreal has appointed Publicis Groupe to its media business in China after what Publicis claims was the biggest pitch there in 2020. Inevitably Publicis has produced a new agency model for the business, OneL’Oreal (yes really, maybe it plays better ...