publicis groupe
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Publicis Groupe scoops Cannes Lions top gong for Tide – even though it wasn’t (officially) at the festival
To nobody’s great surprise Procter & Gamble’s ‘It’s A Tide Ad’ won a Film Grand Prix at this year’s Cannes…
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KFC goes full service in the US with Wieden+Kennedy – Accenture under fire over media
KFC in the US is moving its $230million media-planning and buying business to its creative agency Wieden+Kennedy. W+K will now…
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Publicis Groupe unveils A1 tool Marcel – advertising by app
We live our lives via mobile apps these days it seems and now we’ve got a big agency group that’s…
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Ad Tech
MDC’s woes are the tip of a creative agency crisis
Is the tide going out for creative agencies, a sort of tsunami in reverse? Yesterday MDC Partners stock took a…
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Now Mercedes joins the global media agency merry-go-round
Hard on the heels of Mercedes’ a big creative review which chose Publicis Groupe – outside the US, China and…
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Now Karen Buchanan departs ever-changing Publicis
One of the more unremarked aspects of Publicis Groupe boss Arthur Sadoun’s ‘Power of One’ mantra – or POO –…
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Publicis claims further progress in Q1 2018 but it’s patchy – good in the US, poor in Asia
Did Arthur Sadoun’s Publicis Groupe have a good first quarter of 2018? It says it did, reporting organic growth of…
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It’s all change at Volkswagen as new marketing boss seeks a new model agency structure
A new CMO usually means a pitch but these days CMOs seem to want a new model agency relationship too.…
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Adam&eveDDB chases down Omnicom rival AMV in UK billings league
The Campaign/Nielsen billings for UK creative agencies have emerged and, as suspected, AMV BBDO’s long term lead has been cut,…
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