publicis groupe
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Ad Tech
Publicis Groupe unveils A1 tool Marcel – advertising by app
We live our lives via mobile apps these days it seems and now we’ve got a big agency group that’s…
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Ad Tech
MDC’s woes are the tip of a creative agency crisis
Is the tide going out for creative agencies, a sort of tsunami in reverse? Yesterday MDC Partners stock took a…
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Now Mercedes joins the global media agency merry-go-round
Hard on the heels of Mercedes’ a big creative review which chose Publicis Groupe – outside the US, China and…
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Now Karen Buchanan departs ever-changing Publicis
One of the more unremarked aspects of Publicis Groupe boss Arthur Sadoun’s ‘Power of One’ mantra – or POO –…
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Publicis claims further progress in Q1 2018 but it’s patchy – good in the US, poor in Asia
Did Arthur Sadoun’s Publicis Groupe have a good first quarter of 2018? It says it did, reporting organic growth of…
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It’s all change at Volkswagen as new marketing boss seeks a new model agency structure
A new CMO usually means a pitch but these days CMOs seem to want a new model agency relationship too.…
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Adam&eveDDB chases down Omnicom rival AMV in UK billings league
The Campaign/Nielsen billings for UK creative agencies have emerged and, as suspected, AMV BBDO’s long term lead has been cut,…
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P&G’s Pritchard sets up his own agency – with a little help from Publicis, WPP and Omnicom.
Procter & Gamble chief brand officer Marc Pritchard said he wanted to “take back control” of his marketing budget and…
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Publicis teams with TQI Ventures to create new Sapient.i7
Publicis Groupe’s Publicis.Sapient consultancy is teaming with TQI Ventures to form a new consultancy, Sapient.i7. The new consultancy says it…
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