publicis groupe
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Agencies
What does WPP’s Sorrell think of the Publicis revamp?
While the ad world ponders Maurice Levy’s dramatic reorganisation at Publicis Groupe – removing so-called ‘silos’ by creating four new…
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Advertisers
Agency networks sidelined as Publicis reorganises itself into client-centric ‘hubs’
Publicis Groupe CEO Maurice Levy is taking one of the biggest gambles of his long career by ‘transforming’ (his word)…
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Advertisers
Markets hammer Publicis as organic growth dries up
Is Publicis Groupe now a medium-sized digital consultancy (in global terms) with some creative and media agencies attached? Shares in…
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Advertisers
Publicis buys big South Africa agency Creative Counsel
Publicis Groupe seems to have secured a coup in Africa, snapping up The Creative Counsel Group (TCC) which claims to…
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Advertisers
Maurice “I cannot stand blood” Levy on winning, setbacks and big ideas
Publicis Groupe supremo Maurice Levy wanted to be a surgeon it seems, but blood got in the way. Tell that…
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Advertisers
Starcom adds US Kraft Heinz to global Visa media win
Publicis Groupe’s Starcom, which many commentators thought was destined to be the big loser in the current $20bn+ round of…
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Advertisers
Sapient rides to the rescue of Publicis Groupe
Big deals can make or break even the biggest companies and Publicis Groupe boss Maurice Levy seems to have struck…
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Advertisers
Heinz picks BBH for Europe business after fraught pitch
Winning Heinz’s European business would usually be cause for breaking out the bunting. The fact that the account has gone…
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Ad Tech
Embattled Starcom pulls out of $1bn GSK media review
The spate of global media reviews is an unfolding nightmare for Publcis Groupe’s media agencies, especially its main US player…
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